Swimwear market analysis

With the continuous development of China's economy, people's living standards improved significantly, swimsuit style, fabric, color, etc. have undergone enormous changes. The face of an array of shops inside, a wide range of swimwear, consumers inevitably feel overwhelmed, unable to start. However, compared to other clothing products, professional swimwear shopping guide staff is very few. In the general scale, the grade of department stores, supermarkets and other places of sale is difficult to see swimwear counters before the knowledgeable, proficient in the business Purchasing Guide.
Throughout China's swimwear industry, more than 90% of the market share is occupied by countless small and medium enterprises. This situation, in the three major swimsuit base in Fujian Jinjiang, Zhejiang Yiwu and Liaoning Xingcheng, especially in Zhejiang, the most representative of the obligations. In the obligation, the vast majority of swimsuit production enterprises are not large, and even the individual is still in the family workshop size. But it is precisely because of its small, adjust the direction of the production of mobility is quite strong, response to market changes in the ability to react almost to the point of consummate, can be described as the best.

After investigation found that most of our consumers are a year to replace a swimsuit, a small part of the two years is replaced. The use of short cycle, the replacement of high frequency so that ordinary consumers are not willing to spend "big price" to invest in swimwear. The other side of the underwear store inside the brand underwear, frequently priced at 4,500, high or even thousands. For swimsuit this fast food consumption of clothing products, the brand swimsuit high price is clearly beyond the general consumer's psychological and economic affordability. Every summer, in large supermarkets, general department stores and even clothing wholesale market, about 100 bath suits have been selling varieties. This also reflects the objective needs of consumers, and swimsuit in the eyes of most people the ideal price. Can not but say that the high price directly to the consumer population in the majority of ordinary consumers in the brand swimsuit outside the threshold.
Swimwear in the Chinese market or niche products, compared with Europe and the United States, swimwear consumption level is still in the initial stage, but has a huge market potential, people on the fashion in the fashion requirements will be higher and higher, will be more emphasis on personality. With the increase in consumption levels, swimwear products in the upgrade situation, this demand is more in the high-end products. There is hope that the future, I believe that China's brand swimwear production enterprises will be able to make good governance, Yan Ji innovation, big expansion.

Over the past two years, online sales and fast fashion is undoubtedly the hot pursuit of underwear business, which online sales has become an irresistible trend for the impact of the traditional sales channels and brand manufacturers, the better and online The combination of sales is much easier than the introduction of new marketing models. With the change in consumer attitudes, underwear consumption has begun to be random from the brand, more consumers will change in the mall to buy high prices in the supermarket to buy low-cost underwear habits, but to the front of the underwear shop Consumption of underwear products.

underwear diversification, fashion, personalized and brand
With the increase in female spending power, their sense of fashion and brand awareness is also improving, so the diversification of underwear, fashion, personalized and branding requirements in the past, consumers need to be more comfortable to the underwear. But contemporary women to promote individuality, the pursuit of fashion, underwear and coat can be more demanding, how to wear beautiful, sexy, temptation will gradually become the demand for women underwear. , Because the underwear is a personal clothing, can play a correction of the body around the functional began to become the main criteria for consumers to buy underwear. Therefore, the consumer demand for underwear such as the basic needs of the fabric gradually rose to the fashion, high-quality high-level needs. In the high-end brand underwear compared to no-name underwear to meet the needs of consumers, so consumers buy high-grade underwear in the proportion of growing. Underwear price trend reflects this trend, the past year, the average price of underwear steadily improved, the price index rose nearly 38%.
2, low-end consumers will shift to the high-end
Per capita income continues to grow, the quality of high-end underwear favored. China's low-end underwear market is larger, but with the female income level, low-end consumers will shift to the high-end. The future, more and more consumers can buy higher quality, higher prices underwear.