China is from the garment production power to the garment power change, which, knitted women in the proportion of clothing has accounted for 65%, the face of the international market situation, the domestic market will become a lot of brand game place. Coupled with some foreign brands settled, the fierce competition is self-evident. Can improve the technical content of products and brand value-added, highlight the fashion sense and brand characteristics, based on core competitiveness to achieve strategic innovation, enhance brand sustainable development strategy, become China's knitted women's market competition theme.
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However, with the intensification of competition, knitted women's product design "convergence" of the obvious, yarn style, clothing color, style, organizational structure and even decoration are similar. In the form of product design increasingly rich at the same time, also gradually lost the original style of the brand.
To this end, engaged in knitwear design and teaching of the Wuxi Institute of Technology Hu Shaohua, Jiangsu Lu Hong Kong Science and Technology Co., Ltd. product development leader Wu Peng together to explore the "knitted women's products differentiation of new ideas", hope knitted women to differentiate the development of this A constructive proposition that gives confused decision makers some new ideas.
Differentiation strategy (differentiation / differentiation strategy), also known as a unique strategy, differentiation strategy, is to provide the company's products or services to differentiate, the formation of some unique in the industry stuff. Knitting women's products differentiation is the knitting women's enterprises with their own technical and management advantages, will provide the product or service to achieve differentiation, compared with similar brands with advantages and unique characteristics of the development strategy. The purpose is to the concept and product advantages to achieve the same brand differences, take the exclusive route.

Knitting women's differentiated development to refer to three elements: the market reaction, production processes, consumer demand; in a comprehensive brand comparison, market research and consumer information collection and other data analysis summary, the women's horizontal development of women's clothing , Vertical differentiation of development.

Length jacket with knitted skirt Winter beautiful tide ride.