China 's underwear development trend
China's underwear annual sales of more than 100 billion, and nearly 20% annual rate of growth in China's underwear brand began to rise, many influential brands began to emerge in the world. At the same time, many internationally renowned underwear brand hope to enter the Chinese market, China is from the underwear manufacturing power to the sales power transfer.
Young, with the integration and functional segmentation into the development trend of underwear. Young women under the age of 28 is gradually becoming the main line; Consumer favor; as consumers increasingly concerned about the comfort and health of women's underwear, large data show that no steel underwear will be online underwear sales of the future development of new burst points.
With the second half of the city's consumption and channels are increasingly saturated, online store business risk is increasing, online e-commerce with the rapid growth of market size, low operating costs and other factors, as the driving force of women's underwear consumption growth engine. Many underwear listed companies, including domestic women's underwear manufacturers have power supply business channels.
So, when the electricity business has become the habit of the moment, Chinese consumers online to buy underwear, they are found what?
Sexy, this is not the name of the word name of the search so why? This is not the consumer with underwear as a pure underwear, more and more attention to internal and external, more fashionable, so that the product design elements with the change Quite big contact. For the pursuit of the overall effect, the color of women's underwear, nylon glossy women's underwear and sexy style accounted for a significant increase; and more in line with the life scenes with vest-style women's underwear in recent years much sought after.
This is also consistent with the content of feminine love in women's underwear community and in the "Oxygen" community. She said that the platform of the underwear experience division for underwear how more fashionable and attractive with the share of the share is higher than the description of the underwear itself.
And from the perspective of more practical women's underwear, how to better shape the consumer is currently the most concerned about. The gathering function is still the most important underwear function of women, but in recent years the demand for adjusting underwear more and more vigorous, and showing the trend of younger 29-35 years old as the main buyers. Adjust the type of functional underwear generally to the whole cup-based, mainly to improve the chest sagging, outside the expansion, vice milk and other issues.
Young, with the integration and functional segmentation into the development trend of underwear. Young women under the age of 28 is gradually becoming the main line; Consumer favor; as consumers increasingly concerned about the comfort and health of women's underwear, large data show that no steel underwear will be online underwear sales of the future development of new burst points.
With the second half of the city's consumption and channels are increasingly saturated, online store business risk is increasing, online e-commerce with the rapid growth of market size, low operating costs and other factors, as the driving force of women's underwear consumption growth engine. Many underwear listed companies, including domestic women's underwear manufacturers have power supply business channels.
So, when the electricity business has become the habit of the moment, Chinese consumers online to buy underwear, they are found what?
Sexy, this is not the name of the word name of the search so why? This is not the consumer with underwear as a pure underwear, more and more attention to internal and external, more fashionable, so that the product design elements with the change Quite big contact. For the pursuit of the overall effect, the color of women's underwear, nylon glossy women's underwear and sexy style accounted for a significant increase; and more in line with the life scenes with vest-style women's underwear in recent years much sought after.
This is also consistent with the content of feminine love in women's underwear community and in the "Oxygen" community. She said that the platform of the underwear experience division for underwear how more fashionable and attractive with the share of the share is higher than the description of the underwear itself.
And from the perspective of more practical women's underwear, how to better shape the consumer is currently the most concerned about. The gathering function is still the most important underwear function of women, but in recent years the demand for adjusting underwear more and more vigorous, and showing the trend of younger 29-35 years old as the main buyers. Adjust the type of functional underwear generally to the whole cup-based, mainly to improve the chest sagging, outside the expansion, vice milk and other issues.