Foshan Bomei "to send winter clothes, offer the truth - love items donation ceremony" held in Kashgar in Xinjiang

November 17, Foshan Bomei "to send winter clothes, offer the truth - love items donation ceremony" in Xinjiang Kashgar Merthytia Tumen Matale Township English Awat Village, China Knitting Industry Association, Qu Jing, vice president, Qian Jin, vice president of China Textile Survey and Design Association, assistant general manager of Foshan Bomei Garments Co., Ltd., Peng Peng, party secretary of Xinjiang Light Industry Polytechnic, Wang Qing, director of the consumer products industry office of Xinjiang Uygur Autonomous Region, You Wei, deputy director of the Xinjiang Uygur Autonomous Region and Zhang Baibu, director of Xinjiang Textile Industry Management Office, attended the donation ceremony.

Chinese textile and garment enterprises have always attached importance to the work of lifting poverty in the central and western regions of China. For the corresponding national call for poverty alleviation, combined with Xinjiang Autonomous Region Commission by letter in Kashgar in southern Xinjiang Maitian County in the actual situation of the village, China Knitting Industry Association, China Children's Culture and Arts Foundation in conjunction with the United States and Foshan Clothing Co., Ltd. at the donation ceremony Donated more than 500,000 yuan worth of clothing to poor families in Tumman Talah Township and Kumu Kusar Township, Kashgar, and Akhqi Village in Kezhou, bringing warmth in the cold winter.

In his speech, Qu Jing said that in response to the State's policy of promoting the employment of textile and garment industry in Xinjiang, many textile enterprises invested in Xinjiang in the past five years. At the same time, the vast textile and garment enterprises and cadres in the Mainland have deep feelings toward Xinjiang She expressed the hope that those ethnic minority people who are interested and able to work in Tumman Talah and Kumu Kusar Township can participate actively in the construction of the textile industry and get rich through their own efforts.

Yang Puxiang, general manager assistant of Foshan Biaome Garments Co., Ltd., brought condolences and best wishes to the fellow villagers of Tu Mantar Township on behalf of the general manager Yang Jianwu. Foshan Bomei has been keen on public welfare, which is the second donation of the company this year. The donation of clothes, including sweaters, sweatpants, sweater coat, a total of more than 5,500 pieces of these clothes will be distributed to Tumen Tale Township and Ku Mu Qusal Township, 10 villages in the hands of poor families.

Ge Liang expressed gratitude on behalf of the donated people in Tumman Talah Township and Kumu Kusar Township and said that the donation activity will lead more people to understand Xinjiang and participate in the undertaking of love.

On March 4, 2014, the China Council for the Promotion of International Trade Textile Industry Branch ("CCPIT"), China Knitting Industry Association (CKIA) and the British i2i convention and exhibition group signed an agreement on cooperation and exhibition jointly with its "PH Value Fashion First Department "and" Pure Shanghai "to jointly create a new fashion exhibition platform" PH Value & Pure Shanghai "(referred to as P & P), mainly in brand clothing, shoes, handbags and other clothing based.

P & P is not a simple 1 +1 model, but to play their respective advantages, the concept of the new show and operating mode into the platform. P & P will focus on the realization of the business functions of the exhibition and plow on the fields of helping the brand and the channel to connect.
According to Mark Shashoua, managing director of i2i Convention & Exhibition Group, "According to the research, 40% of the garments are bought based on current trends and P & P will focus on leading the fashion trends of Chinese consumers." We are very happy In cooperation with CCPIT and China Knitting Industry Association, the joint efforts of the two organizations will make P & P the largest fashion trade show in the Asia Pacific region in Shanghai. "
More than 70 European brands such as Little White Lies, Ariella, Louche London, Paul Boutique and Gina Bacconi will be unveiled. For these brands, P & P is a trusted way to enter the fashion industry in China and a bridge between them and Chinese channel operators and consumers.
The fashion channels in Europe and the United States are different from the fashion channels in China. Europe and the United States are currently dominated by specialized department stores, shopping malls and independent retail outlets. China's current fashion outlets are experiencing business transformation based on Internet technology and traditional commercial circulation The stage of violent collision. Although the intensified e-commerce has brought more and more pressure on traditional department stores in recent years, e-commerce can not completely replace the traditional department stores and will only serve as a mode of existence for fashion outlets. The traditional department store, the future will also be the direction of Europe and the United States, on the one hand will be transformed into a professional shopping center integration, on the other hand, the depth of specialization to professional department store development. Channel change is essentially accompanied by changes in consumer demand, after the 80 began to gradually become the mainstream consumer groups, consumers pay more attention to the brand itself, began to enter the value of the brand itself determines the brand value stage. Whether it is for the e-commerce or the changed department store, how to find the product or brand to meet the needs of consumers will be the key to its survival.
Based on such judgments, Xu Yingxin, executive vice president of CCPIT, believes that "the exhibition will serve as a bridge between brands and channels and provide a platform for the mutual choice between the two parties." The Chinese organizers, in the field of textile and garment exhibitions for 25 years Experience and the professional background of British i2i Group in European apparel retailing will help P & P become the first choice of brand and channel supplier with high quality, professional and fine service. "
The Chinese organizers will give full play to their professional advantages and make use of the 600,000 buyer databases accumulated over the years to serve the participating brands while the i2i Group will also cooperate with its offices in Shanghai, Hong Kong, Singapore, Taipei, Seoul and Tokyo The 150,000 local database resources of these partners, including retailers, agents and distributors to the exhibition docking negotiations. Buyers are mainly from large department stores, shopping malls, international chain retailers, e-commerce and joining agents.
In the meantime, WGSN, the world's leading trend research institute, will bring a variety of exciting trends to exhibitors and visitors on site, as well as seminars and other events related to the fashion industry.
P & P is also supported by government organizations and industry associations such as China Textile Industry Federation (CNTAC), UKTI and UK-China Business Council (CBBC). CBBC Director Fenella Barber said, "P & P will bring the UK's mass fashion trends to Chinese consumers, which will resonate with those Chinese consumers looking for multiple Western fashions." CBBC is very excited about being P & P's participants. "
Extended Information
PH Value Fashion First Department is sponsored by the China Textile Industry Federation, China Council for the Promotion of International Trade Textile Industry Branch and the China Knitting Industry Association contractors clothing apparel exhibition, the exhibition is divided into brand and processing zones, fashion trends, forums and fashion Show. The exhibition is held every October in Shanghai New International Exhibition Center.
The Pure Show is a leading fashion trade show hosted by the British i2i Convention & Exhibition Group in February and August of each year in the category of Women's Wear, Shoes, Accessories and Young Fashion. More than 1,000 brands release popular items for the next season at Pure, with buyers coming from European and international retailers, chains, department stores, e-commerce and mail-order merchants.
WGSN (Worth Global Style Network), the UK online fashion forecasting and trend analysis service provider. Specifically for the fashion and fashion industries to provide information collection, trend analysis and news services. Since its founding in 1998, the WGSN Group has been the most dynamic and successful trend service provider. The company owns senior feature writers, photographers, researchers, analysts and fashion observers all over the world. It closely tracks the trends of the newly opened fashion boutiques, designers, fashion brands, trends and business innovation. On November 22, 2013, WGSN Group announced the acquisition of Stylesight.
i2i Group is committed to creating world-class exhibitions and large-scale commercial activities in the global community in the fields of home, gifts, fashion, retail and media. The events include World Retail Congress and Pure London. i2i expects to provide better quality services to its Chinese customers and has set high targets to expand its overseas sales to boost its global business growth. i2i belongs to Top Right Group. Top Right Group is a B2B cross-platform media group that aims to provide objective analytics, instant news, creative ideas and related careers to global clients. Top Right Group has multiple business units, including: i2i, a company that specializes in events and events; WGSN, a leading global provider of fashion forecasting and trend analysis services.

The fledgling American teen fashion retailer American Apparel (AA) filed for bankruptcy protection twice, will withdraw from China altogether. In fact, AA is only a microcosm of the United States teenager brand, a number of brands closed down in the past two years, bankruptcy. In the opinion of industry insiders, the active capital market in the United States, the bankruptcy of enterprises and the frequent reorganization do not mean the end of the industry. However, the apparel brand should still return to the essence, to control consumer preferences and make timely adjustments.

Bankruptcy, debt restructuring, loss, scandal, restructuring, and then bankruptcy ...... October last year, AA suffered twists and turns. Accompanying a second filing for bankruptcy protection, the American teenager clothing brand, once once-hyped by "sex-made" and "Made in America," is now closing its doors with sale clearance.
In AA Sanlitun shop, the main entrance has been covered with "Sale" and "audience 5 fold clearance" logo. In addition to the classic models, all the new season off 50% off, some products located on the second floor as low as 2.5% off sale. The shelf on the second floor has been emptied.
The manager of the AA Sanlitun store said AA has two stores in Beijing, which are located in Sanlitun and Fangcao, both of which will be closed before the end of December. Consumers have 45 days to buy the original price of the goods can be returned, the discount is not returned within the scope of the product. Consumers can bring goods and shopping vouchers to the two stores returned goods. At present, two AA stores are carrying out 5 fold clearance activities.
This is not the first time AA has been offering discounts in China. After AA filed for bankruptcy protection for the first time last year, it cleared its warehouses in Beijing.
Beijing Commercial Daily reporter in the AA official website to see the current AA in Canada, China, Britain, Japan and other countries have stopped online services, leaving only the official website of the United States and the contents of the service. In AA China official website, the brand said it will no longer operate online business in China. If consumers have questions about any online order or return, please contact Beijing Store.
In 2008, the first store opened in Sanlitun, Beijing, once had physical stores in Beijing, Shanghai and Dalian. Opened in 2012, Beijing Fangcaodian stores were AA's largest stores in the world.
Performance: huge losses in years
Fast fashion swept the world, AA fell into the bottom. This young clothing brand founded in 1989 has been a frequent problem since 2010. After Dov Charney was removed from office as CEO in 2014, AA has been hoping to reverse the decline but still suffered a loss of 92.9 million U.S. dollars in the first half of 2015, failing to escape the bankruptcy.
Independent apparel analyst Ma Gang said AA main production in the United States, the production line all on the United States, this approach increased production costs, the brand more in the present lack of competitiveness, it is outdated. According to informed sources, AA production plant in Los Angeles is very expensive.
Under the impact of the fast-fashion brand impact and the failure of the sexy marketing, AA loss from year to year to expand. As of June 30 last year, the second quarter, AA net loss of 19.4 million US dollars. American Apparel, which has a market capitalization of more than $ 500 million at its peak, has shrunk its market capitalization to $ 20 million.
The future: the dead end?
Abercrombie & Fitch (A & F), another American teenager known to Chinese consumers due to a small deer standard, sexy male model and many imitations, entered Sanlitun formally on the day AA reported its full withdrawal from Beijing. This is A & F's first store in Beijing and its eighth store in mainland China. However, consumer bags lower rate. In fact, well-known American teen clothing brands such as AA, A & F, Guess and other brands are experiencing year after year downturn.
According to statistics, in the past two years, 8 American youth fashion retailers such as Sports Authority, Wet Seal and Pacific Sunwear have filed for bankruptcy. The main reason is that the current young people's consumption patterns and preferences have undergone major changes, reduce the flow of shopping malls, fierce competition from international fast fashion brands, e-commerce retailers continue to erode offline.
Yang Dajun, president of UTA Fashion Management Group in China, believes AA fails to reach the second bankruptcy after it attracts new investors or because the conditions for cooperation have not been reached. In addition, the US retail market is sluggish, new investors think the brand outlook is not optimistic, giving up AA. For brands such as AA, A & F, Guess and other young consumers who are the main audience in the United States, "falling out of favor" is another important reason why consumers turn from profits to losses. "AA is just a microcosm of the US teenager brand, at the moment, other brands are not optimistic about the status quo." Yang Dajun believes that such a young brand if not large-scale adjustment, I am afraid the same bankruptcy crisis.