Nike press conference in London, November 30, 2009. U2 vocalist Bono changed shoes for Chelsea striker Drogba. The reporter designed a monologue for him: "Smell my foot odor, your voice will be more hoarse and more charming ...", visible. Foot odor is actually a problem without borders. In 2009, Kao Corporation of Japan surveyed the laundry situation of some Chinese urban households and found that more than 90% of households chose to wash socks and underwear by hand alone. The socks exhibition also learned that nearly half of people choose to wash their underwear by hand.
The concept of washing socks and underwear separately from ordinary clothes has a considerable market in China.
Why are you so obsessed with washing separately? I heard that people from other countries always wash together. Are they special?
As a lazy man, I really hope that the clothes in the world are not afraid of machine washing and dyeing. Such a brain is poured into the washing machine. But many people reminded: "Underwear and socks must be careful not to be washed together!" Many people worry that the bacteria and fungi on the feet will be transmitted to the underwear and cause fungal infection of the vulva, which is vaginitis. The socks exhibition tells you, Actually not so ...
Athlete's foot is not a hot pot for vaginitis
Vulvar fungal infection, is it really to blame beriberi? In fact, the pathogen of beriberi is dermatophyte, which is difficult to survive and reproduce in the acidic environment of the vagina, so it has little to do with vaginal fungal infections.
Here we knock on the blackboard for everyone, this "bacteria" should be more worried! Although beriberi is difficult to cause vaginal fungal infections, dermatophytes on the feet cannot be underestimated!
It is understood that a sock for beriberi may have more than 100,000 fungi. If underwear is mixed with such socks, it is easy to cause the transfer of athlete's foot. Many people suffer from ringworm or jock itch, or even itching all over.
Socks may have fungi, but underwear is dirtier than socks! If we only focus on the bacteria on the feet, the default underwear is clean, which is also a big mistake.
Microbiologists have conducted research. An average of 0.1 g of feces is contained in a pair of dirty underwear. In addition to 1/4 of the water and food residues, human excrement will also have shedding cells and microorganisms. If the host has a disease, they may also carry hepatitis B virus, rotavirus, etc. So underwear may be dirtier than socks!
Do these socks and panties together
Do not say that since they are all dirty, it is better to attack them with poison. After all, no matter which bacteria are infected, the consequences must be borne by themselves. If you really want to wash together, you must meet 3 conditions:
① Try not to wash your underwear with other people's underwear. Wash your own.
② If you have athlete's foot, you must wash it separately to avoid the spread of ringworm.
③ Wash it by accident, remember to dry and disinfect in time.
Some friends may ask, how can a public washing machine wash everything together? Why do some washing machines wash all year round?
This is indeed an interesting phenomenon. The Chinese in the laundry room take the underwear out for washing alone, while people in other countries throw everything into the washing machine.
In fact, because the detergent contains disinfectants and bactericides, it can effectively kill bacteria and fungi. However, most of China's laundry detergents and liquids do not contain disinfectant ingredients.
Isn't there any way you want to wash willfully? Of course it does. Bleaching agents or disinfectants will release active oxygen during the washing process, which can wipe out fungi such as athlete's foot.
If the washing machine comes with a drying or heating function, even better! Most microorganisms live at 22 ° C to 36 ° C, so we only need to treat with water above 60 ° C to work.
In addition, pay close attention to ventilation and dryness for undergarments. After all, cold and humid environments can breed bacteria and fungi. These conditions are met, but in fact, mixing is not a big deal. After all, psychologically acceptable, no big deal!
Precautions for washing clothes
1. If you are forced to use a public laundry device, such as a public washing machine, it is recommended that you only throw unsuitable clothes into the washing machine. Wash panties and socks by hand.
2. Adult clothing, especially underwear and socks, must be separated from children's clothing, after all, children's resistance will be weaker.
3. Physiological period, anorectal disease, skin peeling, injury, abnormal secretion, pruritus and other symptoms of friends, at least hand wash underwear.
Source: Central Radio and Television
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In primitive life, humans used animal skins, leaves, etc. to cover their bodies. With the evolution of civilization, the progress of the times, the invention of science and technology, mankind cleverly uses weaving techniques to make daily necessities, and develops a variety of fiber products to resist the cold of winter. Thick sweaters are very warm to wear on the body, but hair loss may occur. Sweater hair loss will not affect the warmth, but sometimes it will affect the beauty. The best solution is to take good care of it. Let ’s take a look with the sweater show!
How to solve the serious hair loss of sweaters, in fact, the best is to use epilators, and not to pull hard.
1. For a small amount of hair removal, simply use a hair removal device and a sticky hair roller. Treatment: Wash the clothes you bought with cold water first. Remember to put on the sweater liquid to protect the sweater. Then dry it, pack it in its original packaging, and put it in the freezer for 24 hours.
2. Like rabbit hair, mink velvet, etc. Because the raw material itself is easy to lose hair, the degree of hair removal of such sweaters is relatively strong. Treatment method: first put the clothes in cold water, let the clothes get wet, and then knead, and don't put anything. Then dry it, or put the machine in a protective bag to dry the water. Repeat this process 2-3 times (determined according to the degree of hair removal), and then soak with softener for about 15 minutes. The water is good and dried.
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The main reason for the hair loss of rabbit hair is that the scales on the surface of the rabbit hair have a single row of tile-like diagonal stripes, the scales have a very small opening angle, the surface is covered with a layer of protein, the surface is relatively smooth, the coefficient of friction between forward and reverse is small, and the fiber has less curl. The cohesion and friction of other fibers are small, and they easily slip off the surface of the fabric and become lint. At the same time, rabbit hair fibers have a pulp cavity, which has a low strength, and is prone to breakage and hair loss during wearing and washing. In order to maintain the soft and fluffy style of rabbit hair products, the twist of the yarn is generally small, and the fabric structure is relatively loose, so it is easy to lose hair.
With the development of textile technology, the spinnability of rabbit hair has been basically solved, and the problem of making a high proportion of rabbit hair has been overcome. Rabbit hair loss has become the key to restrict the development of rabbit hair products. For this reason, China has invested a lot of manpower and material resources in research and achieved some results. The analysis of the collected rabbit hairs found that the length of the rabbit hairs was mainly concentrated below 10mm, indicating that the rabbit hairs were mainly short hairs and broken hairs.
3. The correct method is not to buy the new sweater directly into the washing machine, first put the sweater in the refrigerator for 24 hours, after 24 hours, you ca n’t wash it urgently, you need to put the sweater to room temperature To wash. And there are a lot of things you need to pay attention to when washing your sweater for the first time, for example, you can't put it in cold water and the temperature of the washing water should be kept between 30-40 degrees.
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How to care for sweaters
1. Once a sweater is gnawed by a bug, it is basically impossible to recover, so this is the first important issue for sweater maintenance. You can use a camphor ball to stop the bugs, but the smell really ruins your clothes. Therefore, it is recommended to use dried flower sachets for cephalosporins, and their fragrances have a good anti-roundworm effect.
2. First spread the clothes neatly, and then fold the whole clothes including the sleeves in half. After the folds are finished, we put the hanger in the opposite direction on the armpit, and then fold it on the left like this, and fold it on the right like this. In this way, it will not fall off and the clothes will not become more and more deformed.
3. For the last rinse, add a few drops of white vinegar to the water to neutralize the detergent that may be left in the sweater.
4. If the sweater has good dyeing fastness, it can be washed with warm water and poured into water.
5. When drying sweaters, first use a few hangers or net bags to hang the sweater to control the moisture. When it is half dry, unfold it to dry to avoid deformation; it is best not to expose the sweater to the sun.
Source: Global Textile Network
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The socks exhibition will introduce a different socks marketing model, which may be inspirational for you.
Brummell, a U.S. ordered menswear startup, was founded in 2017. The two founders, John LeFevre and Steve Staffan, have worked in investment banks, technology companies and consulting firms for 20 years. They realize that cultural and fashion norms vary greatly from job to job. For men in the busy workplace, matching socks with clothing every day is a cumbersome and time-consuming task. And the colorful and colorful socks on the market can not highlight the personality of men, nor can they increase the sense of fashion. So both of them chose simple, high-quality socks, and bought multiple pairs of socks of the same style, and replaced them regularly. But buying socks on a regular basis takes too much time, and it costs more to buy them separately. The two have always wanted to find an economical and convenient way to meet their needs for socks. But I looked around and found that no company in the market provided this service.
So the two decided to start a business and founded Brummell, using a subscription model to provide men with cheap and high-quality socks on a regular basis.
Users can purchase socks separately or choose to subscribe to the service on a regular basis (subscription). The subscription period has two options: every 3 months or 6 months.
The regular order price is more favorable, and a 10% discount will be given based on the unit price.
Although initially selling only socks, the two did not position the company as a socks ordering company, but rather a menswear ordering company.
The two used socks as an entry point, and the target user was the entire male group.
The company has expanded from men's socks ordering services to underwear, undershirts, ties and other men's clothing categories.
Unit prices range from $ 7 to $ 150.
All products can be ordered except for a single purchase.
When ordering, users can self-match the products in the box.
You can also directly order the combination set that has been matched on the official website. The unit price ranges from 44 to 222 US dollars.
Brummell's user base now spans 50 states and more than 30 countries worldwide.
This order-based menswear startup is just a microcosm of the current ordering model.
As online shopping and Internet direct selling models become more popular, scheduled subscription startups around the world have sprung up in various fields.
According to a report by McKinsey & Company, the annual growth rate of the scheduled e-commerce market in the United States over the past 5 years has exceeded 100%.
A report by Fast Company in October 2018 also mentioned that the number of "order boxes" companies in the United States has reached 3,500, an increase of 40% over the previous year.
The rise of subscription startups is not accidental, because as competition intensifies, the world is entering an era of scarce traffic.
The cost of acquiring new customers is getting higher and higher. In some industries, the cost of acquiring customers is even as high as 1,000 yuan.
As new customers get more difficult, repeat customers are especially important.
How to increase the number of repeat customers? Sock show takes Zappos as an example.
This company's approach is not to advertise, and to return all the funds that should have been invested in advertising to customers, improving the user experience.
So Zappos can allow users to return unconditionally within one year.
Zappos sends users six pairs of shoes to try on each time. Users only need to leave the most suitable shoes, and the rest can be returned to the company, and the freight is paid by the company.
Zappos encourages customer service to meet users' various requirements, even gossiping. The longest call record is kept at 10 hours 29 minutes.
Zappos turns users into repeat customers by providing an experience beyond expectations.
And subscription startups that regularly ship products turn customers into repeat customers through business models.
For example, users who order socks in Brummell may not be because the Brummell experience is particularly good, but other service providers are too inconvenient.
Order-based startups simply need to find consumables in their lives, and then use the subscription model to allow users to receive products regularly after one payment.
After expiration, you can automatically renew the bill, which saves users time and energy in all aspects of selection and payment.
Not only that, with the increase in customers, subscription startups also benefit from economies of scale and lower costs, so that customers can enjoy lower-cost, high-quality products.
Entrepreneurs at this stage, as long as they find a consumable in people's lives, and then use the subscription model to save people's time and cost, they can be successful.
But as the competition intensifies, the subscription model alone is not enough to succeed, and like Zappos, we have to find ways to provide users with an unexpected experience.
As traffic becomes more scarce, there should be more and more startups that combine the subscription model with Zappos' approach.
This may be a vent for future entrepreneurs.
Source: Rich Diary
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