To vigorously promote the 2016 national textile industry model of advanced deeds, promote the selfless spirit of the great craftsmen, "Textile and Apparel Weekly" special launch "ingenuity to build a dream" section, writing and recording the advanced model of glorious history and moving deeds.
Breaking the traditional, leading the wool industry towards high-end
As one of the leading enterprises in the wool textile industry, Xinao has paid more attention to the guidance of the industry and strengthened the study and reference of international fashion trends. To this end, Xinao actively develops the fashion color and guides the product popular trend every year. In the development process, product development, passive and active, with the Italian fashion color experts jointly study the release of spring and summer, autumn and winter fashion color cards, and in international exhibitions to customers, has played a guiding role in color trends.
Recently, in the eighth New York SPINEXPO international fashion yarn exhibition, Zhejiang New Australia Textile Co., Ltd. on display of Ancient Greece, Space Journey, Lili, Urban Play four-color clothing popular theme in the industry set off a fashion trend, And attracted the close attention of buyers.
"In fact, the new Australian each time the introduction of new products, will cause a trend in the industry." Zhejiang New Australia Textile Co., Ltd. Chairman Shen Jianhua, "This is inseparable from the company's Product Development Division of hard work, Product Development Division won this year The 'national textile industry advanced collective' title, this award is really deserved. "
It is understood that the Zhejiang New Australian Product Development Division is mainly responsible for the company's new product development and customer proofing, research and development of many products in the same industry and product technology competition is always come to the fore, won the Tongxiang Science and Technology Progress Award, Jiaxing City Science and Technology Progress Award, Zhejiang Science and Technology Progress Award, the National Wool Yarn Award and the Torch Plan industrialization demonstration projects, and many other honors.
In recent years, product development department closely follow the international market and the market demand for popular colors, has developed a pure cashmere, CASHFEEL, mercerizing, anti-shrink, wool cashmere blended, Tencel blended, and other products.
Especially CASHFEEL knitted cashmere R & D success, to fill the gaps in the domestic non-such yarn, breaking the traditional spinning frame, so that the wool industry from the traditional low-grade products to engage in a change in grade products for the industry to adjust product upgrades to make A positive contribution to the wool industry products to the depth, breadth and new product development to create a new path.
"In the development and production of CASHFEEL process, Product Development Division to overcome a lot of technical problems. The product also combines the new Australian wool knitting wool own development experience, so that the characteristics of a more prominent, to meet people's clothing fashion heart, Companies to improve the economic benefits. "Shen Jianhua recalls.
New product development to meet the needs of market development, but also in line with market trends, to this end, product development section regularly participate in domestic and international exhibitions, monthly sales feedback will be held regularly, while regular product technology through internal meetings, Combined with sales feedback, the product development direction of the initial positioning, and develop new product development plan.
As a leading enterprise in the wool textile industry, Xinao has paid more attention to the guidance of the industry and strengthened the study and reference of international fashion trends. To this end, Xinao actively develops the fashion color and guides the product trend. In the development process, product development, passive and active, and the Italian fashion experts to study the release of spring and summer, autumn and winter fashion color cards, and in the international exhibition to customers, not only played a role in guiding the trend of color, and customers If you need color cards in color, only under the color number to order, greatly improving the customer's procurement efficiency.
Product Development Division in the product development process, but also actively with institutions of higher learning, research institutes and other institutions for project cooperation.
At present, the department and the Jiaxing University in cooperation with the worsted yarn yarn development, and achieved a success stage. In addition, with the International Wool Bureau to carry out the project, developed a nostalgic style of cold dyeing technology, so that the wool in the old finishing conditions have a cowboy style.
(From texnet.com)