2016, China Textile City market group turnover of 150.414 billion yuan, an increase of 8.85%, of which the fabric market turnover of 97.001 billion yuan, up 12.03%; the total number of registered market operators reached 28,913, is the world's largest, The most complete facilities, operating the largest variety of textiles distribution center. The China Textile City market place, Keqiao is due to gather such a huge industry, is gradually becoming the source of fashion textile.
In October 2016, by the China Textile Industry Federation and the Keqiao District People's Government jointly released the China · Keqiao fashion index. "Keqiao fashion index" Keqiao fashion index contains fashion elements, but also covers R & D, brand and many other elements, the integration of cultural creativity, technological innovation, Internet data and many other aspects of the Textile City and Keqiao textile industry Of the transformation and upgrading, has a very important significance.
Textile industry is the basis of the fashion industry chain. At present, Keqiao textile industry is in a critical period of transformation and upgrading, 2016 Keqiao Fashion Week, Keqiao fashion atmosphere so that even more strong, more clear fashion pattern. Keqiao has a fashionable ability to guide the local enterprises, industrial clusters have sprung up, and promote the city economy and fashion industry development, Keqiao in the fashion industry status and industry discourse, and gradually rise.
China · Keqiao fashion index includes fashion creative index, fashion activity index, fashion promotion index and fashion evaluation index of the four parts to the fourth quarter of 2015 as the base period of the index, released once a quarterly index. October 15, 2016, China · Keqiao fashion index in China Textile City International Convention and Exhibition Center at the China Keqiao International Textile Fair (fall) official starting.
(A) fashion creative index
Keqiao fashion creative industry is China Textile City three times an important breakthrough in entrepreneurship, along with the top design, fashion creative blueprint for the industry to start slowly. 2016 Keqiao fashion creative index remained stable and rapid growth in the fourth quarter Keqiao fashion creative index of 121.90 points, the chain rose 4.62 points, or 3.94%. From Figure 1-1 can be drawn, the index rose the most in the third quarter, the fourth quarter rose relatively flat.
1, fashion design talent index
In recent years, Keqiao side of the introduction of foreign designers, while continuing to cultivate and promote local designers, more and more designers to join and incubation, Keqiao fashion atmosphere makes more and more strong. 2016 fourth quarter fashion design talent index was 104.10 points, the chain increased 0.61 points, or 0.58%.
The number of employees steadily increased, the introduction of talent increasingly important. The fourth quarter of 2016 Keqiao fashion design number of employees 9659 people, the index value of 104.10 points, compared with the first quarter growth of 380 people, an increase of 4.10%. As shown in Table 1-1 below, the number of talented people and the number of employed persons all increased, but the proportion of talented people in the number of employed persons increased from 59.39% to 65.3%. Keqiao to promote the fashion industry today, the introduction of talent in the number of employees in Keqiao District, the importance can not be ignored, and with the Keqiao government on the fashion creative industry policy implementation, the introduction of talent awards occupy a more important position.
2, the introduction of new flower index
In the fourth quarter of 2016, the index of new flower launches reached 127.78 points, an increase of 22.05 points or 20.85% from the first quarter.
Pattern copyright fruitful. In the fourth quarter of 2016, the pattern copyright index reached 127.78 points, an increase of 3.05 points, or 2.45%. The fourth quarter, a slight increase in the number of tricks, the third quarter, the largest increase in pattern number of copies, up 13.36%.
3, the creative business index
The fourth quarter of 2016 creative business index reached 121.21 points, up 13.88 over the first quarter, or 12.93%. Keqiao District to F5 Creative Park, Science Park and the China Textile City Creative Park "three parks" as the carrier, to attract business park, gathering fashion talent.
(1) The number of settled enterprises increased steadily. In the fourth quarter of 2016, the number of enterprises settled was 488, with the index value of 117.03 points, up 10.31 points or 9.66% from the first quarter. Keqiao District, the formation of F5 Creative Park (including creative buildings), Science Park (including Kechuang Building) and the China Textile City creative park-based "coordinated development of the three major parks," the framework.
(2) Significant increase in the number of introduced enterprises. The fourth quarter of 2016, the introduction of corporate index of 125.40 points, the chain rose 7.94 points, or 6.76 percent, reaching a year peak.
(B) fashion activity index
Fashion activity is to maintain a regional fashion vitality and product innovation base, fashion activity index focus on the brand's market performance, from the number of operators to operate the number of fashion platform to expand the number of new products accounted for sales, business cooperation and Brand communication costs of five dimensions, reflecting the textile industry in the creation of corporate brand, innovative mode of operation and other aspects of creativity and creative thinking active level. 2016 Keqiao fashion activity index increased rapidly, the fourth quarter index of 138.93 points, the annual index rose 31.42 points, or 29.23%, or huge.
1, electricity providers operating index
Under the background of Internet, the new business model emerges, and the development of e-commerce has entered a stage of rapid expansion. It has become an important engine for stimulating consumer demand, promoting traditional industries upgrading and developing modern service industry. Keqiao's electricity operating index in June 2016 show explosive growth trend, the third quarter index of 199.95 points, 69.14 chain growth, the chain rose 52.86%, or amazing; the fourth quarter index value of 214.68 points , Slightly higher than in the third quarter.
From the breakdown of indicators, the substantial increase in sales of electricity directly affect the results of the electricity provider operating index, as early as January 2015, Keqiao District, introduced the "2014-2020 e-commerce development plan" The Keqiao District electric business in the future development plan. In 2016, Shaoxing City Cross-border Business Tour Forum was held in Keqiao, which was a keynote speech on cross-border trade from "Four Seas Commercial Boat", Amazon (China) and eBay, which indirectly led to rapid sales increase. With the July 2016 "Keqiao District Information Economic Development" 13th Five-Year Plan "(2016-2020)" introduced, Keqiao District, the right time to coincide with the development of electricity providers, will be in the global trade one In the release of greater energy.
2, the proportion of new product sales & brand enterprises accounted for
The establishment of the two indicators is to show Keqiao textile R & D innovation and fashion degree of brand recognition by the enterprise, both independent and interrelated. New product sales accounted for in the fourth quarter index of 117.40 points, compared with the first quarter increased 6.76 points, or 6.11%; brand enterprises accounted for in the fourth quarter index of 118.14 points, compared to the first quarter A long 8.29 points, or 7.55%.
3, the brand communication costs
Keqiao Textile City in the strengthening of the market under the premise of hardware and software construction, has formed a large scale, space aggregation, market network developed textile industry cluster, should actively open the domestic and foreign markets, is committed to building regional brands, strengthen China Textile City The overall brand promotion, to expand the visibility and influence. From the brand communication costs, the fourth quarter index was 16.08 points, or 14.26%. As the first half of the Spring Fair to carry out, "Keqiao District fashion industry plan" baked, making the third quarter of the branding efforts seem to be some lack of stamina, the fourth quarter has been warmer. With the success of 2016 Keqiao Fashion Week, 2016 China International Fabric Design Competition ended, the next index is expected to continue to rise. The most important thing is to establish brand awareness, a high-profile brand promotion, especially the cultivation of regional brands in order to gain the upper hand in the future market.
(C) Keqiao fashion popularity index
Keqiao Fashion Popularity Index from the international exchange, exhibitors, foreign businessmen point to reflect the extent of the promotion of Keqiao fashion industry. The fourth quarter of 2016, fashion promotion index of 125.95 points, up 15.29 points over the first quarter, or 13.82%, or larger. Fashion Popularity Index showed a rapid upward trend in the overall trend in the third quarter to reach the peak of the year, indicating that Keqiao emphasis on investment promotion, fashion promotion efforts continue to increase.
International Cooperation and Cooperation Index
In the fourth quarter, the index of international exchange and cooperation reached 133.33 points, up 33.33% or 33.33% from the first quarter. In addition to the increasing number of international exchanges and cooperation, Keqiao has reached a high level in terms of communication capability and communication effectiveness. level.
(1) Keqiao government attaches great importance to international exchanges. June 12, Keqiao District Standing Committee member Yao Guohai, Zhou Shusen, deputy head of the State University of Belarus, the National Academy of Sciences leaders and experts and his party held a meeting in Kam Lake Hotel. At the meeting, the two sides on the deepening of personnel training and strengthen international exchanges and cooperation carried out extensive and in-depth discussion. In addition, 2016 China Keqiao International Textile Fair to attract international fashion professionals to participate, but also to strengthen the field of international fashion exchanges and cooperation.
2, business participation index
The fourth quarter of the enterprise index reached 125.00 points, unchanged from the first quarter, compared with the third quarter decline of -11.76%, indicating that compared to the fourth quarter, the third quarter, more frequent business exhibitors.
(1) the third quarter of the major exhibitions held in Keqiao. September 2016 Shaoxing Twenty-Fifth China Textile City (Autumn) Auto Expo, September 23, 2016 Zhejiang (Keqiao) Sports & Leisure Travel Expo , October 14, 2016 China Keqiao International Textile Fair and other major exposition held in China Textile City Exhibition Center, Keqiao local enterprises to build communication platform to attract enterprises of all kinds of Keqiao participants. This is the number of local exhibitors the main reason for the rise.
(2) around the clothing textile exhibition held competing, Keqiao enterprises to give attention. Keqiao as China Textile City, the country's largest, fully equipped, operating the largest variety of textiles distribution center, is Asia's largest textile and professional market. With the development of the domestic textile industry, various textile exhibitions are held in different regions. Such as the August 7-9, 2016 (autumn) Shenzhen International Home Soft Packaging Expo and Guangdong Home Textiles Association "double twentieth anniversary" celebration held in Shenzhen, October 2016, 11 to 13, China International Textile yarn (autumn and winter ) Held in Shanghai, October 16, held in Hangzhou, China International Silk Fair. Keqiao enterprises to expand sales channels, enhance the exchange of the industry, attention to all kinds of clothing and textile-related exhibitions, and therefore frequent exhibitors.
3, the foreign stagnation index
The index of foreign stagnation points reflects the situation of Keqiao foreign businessmen by the number of offices, the number of registered companies and the number of visitors. In the fourth quarter of 2016, the index was 113.07 points, compared with the first quarter, the index rose 9.78 points, or 9.47%, a larger increase, indicating that increasingly inclined to settled in Keqiao fashion industry, which is Keqiao Injected a number of fresh fashion blood.
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Breaking the traditional, leading the wool industry towards high-end
As one of the leading enterprises in the wool textile industry, Xinao has paid more attention to the guidance of the industry and strengthened the study and reference of international fashion trends. To this end, Xinao actively develops the fashion color and guides the product popular trend every year. In the development process, product development, passive and active, with the Italian fashion color experts jointly study the release of spring and summer, autumn and winter fashion color cards, and in international exhibitions to customers, has played a guiding role in color trends.
Recently, in the eighth New York SPINEXPO international fashion yarn exhibition, Zhejiang New Australia Textile Co., Ltd. on display of Ancient Greece, Space Journey, Lili, Urban Play four-color clothing popular theme in the industry set off a fashion trend, And attracted the close attention of buyers.
"In fact, the new Australian each time the introduction of new products, will cause a trend in the industry." Zhejiang New Australia Textile Co., Ltd. Chairman Shen Jianhua, "This is inseparable from the company's Product Development Division of hard work, Product Development Division won this year The 'national textile industry advanced collective' title, this award is really deserved. "
It is understood that the Zhejiang New Australian Product Development Division is mainly responsible for the company's new product development and customer proofing, research and development of many products in the same industry and product technology competition is always come to the fore, won the Tongxiang Science and Technology Progress Award, Jiaxing City Science and Technology Progress Award, Zhejiang Science and Technology Progress Award, the National Wool Yarn Award and the Torch Plan industrialization demonstration projects, and many other honors.
In recent years, product development department closely follow the international market and the market demand for popular colors, has developed a pure cashmere, CASHFEEL, mercerizing, anti-shrink, wool cashmere blended, Tencel blended, and other products.
Especially CASHFEEL knitted cashmere R & D success, to fill the gaps in the domestic non-such yarn, breaking the traditional spinning frame, so that the wool industry from the traditional low-grade products to engage in a change in grade products for the industry to adjust product upgrades to make A positive contribution to the wool industry products to the depth, breadth and new product development to create a new path.
"In the development and production of CASHFEEL process, Product Development Division to overcome a lot of technical problems. The product also combines the new Australian wool knitting wool own development experience, so that the characteristics of a more prominent, to meet people's clothing fashion heart, Companies to improve the economic benefits. "Shen Jianhua recalls.
New product development to meet the needs of market development, but also in line with market trends, to this end, product development section regularly participate in domestic and international exhibitions, monthly sales feedback will be held regularly, while regular product technology through internal meetings, Combined with sales feedback, the product development direction of the initial positioning, and develop new product development plan.
As a leading enterprise in the wool textile industry, Xinao has paid more attention to the guidance of the industry and strengthened the study and reference of international fashion trends. To this end, Xinao actively develops the fashion color and guides the product trend. In the development process, product development, passive and active, and the Italian fashion experts to study the release of spring and summer, autumn and winter fashion color cards, and in the international exhibition to customers, not only played a role in guiding the trend of color, and customers If you need color cards in color, only under the color number to order, greatly improving the customer's procurement efficiency.
Product Development Division in the product development process, but also actively with institutions of higher learning, research institutes and other institutions for project cooperation.
At present, the department and the Jiaxing University in cooperation with the worsted yarn yarn development, and achieved a success stage. In addition, with the International Wool Bureau to carry out the project, developed a nostalgic style of cold dyeing technology, so that the wool in the old finishing conditions have a cowboy style.
(From texnet.com)
