Pre-sale services can not only make customers more satisfied, but also can achieve the purpose of promoting and shaping the corporate image.
1. Integrated consulting services
When customers enter the store, more or less there will be some problems to be solved. If the store can send a certain level of business staff to set up a comprehensive advisory services for the convenience of customers to buy will have a considerable role, the aforementioned Mattel Department Store can be said that this is the master.
2. Cooperative sales service
This means that some of the associated goods or supporting the use of goods in accordance with the needs of customers together, so that customers buy a time. For example, some shops for the characteristics of newlyweds, introduced a variety of models, a variety of price grades of furniture and electrical equipment combination type, to dispel the customer's hesitation, and promote their purchase determination.
3. Disassemble and sell zero service
China's current packaging work is relatively backward, many goods, especially the weight of the sale of goods did not meet the customer requirements of small packaging. Such as brown sugar, the store when the weight of each bag is 50 kg, which is clearly not suitable for the needs of family consumption, so the store to be demolition and retail work.
4. Mobile sales service
That is, selling goods outside the store. This is the main reason for this increase in sales is that it can reduce the customer's round-trip time, while the object is placed in front of customers is also easy to stimulate the potential needs of customers.
5. Out of stock purchasing services
Store to grasp the goods more than the customer information, which is the starting point for purchasing services. It is clear that the variety of shops is likely to be able to meet the needs of customers, in this case, you must have out of stock registration, valet purchase services; this service is generally charged.
6. Leasing services
Customers need to rent a commodity the main reason is the need for temporary use, rental wedding dress is a typical example. The service of renting goods to customers has been developing rapidly in recent years. Leasing business development will attract more customers, they hire a certain product will be associated with the purchase of other goods, which will bring considerable profits.
1. Integrated consulting services
When customers enter the store, more or less there will be some problems to be solved. If the store can send a certain level of business staff to set up a comprehensive advisory services for the convenience of customers to buy will have a considerable role, the aforementioned Mattel Department Store can be said that this is the master.
2. Cooperative sales service
This means that some of the associated goods or supporting the use of goods in accordance with the needs of customers together, so that customers buy a time. For example, some shops for the characteristics of newlyweds, introduced a variety of models, a variety of price grades of furniture and electrical equipment combination type, to dispel the customer's hesitation, and promote their purchase determination.
3. Disassemble and sell zero service
China's current packaging work is relatively backward, many goods, especially the weight of the sale of goods did not meet the customer requirements of small packaging. Such as brown sugar, the store when the weight of each bag is 50 kg, which is clearly not suitable for the needs of family consumption, so the store to be demolition and retail work.
4. Mobile sales service
That is, selling goods outside the store. This is the main reason for this increase in sales is that it can reduce the customer's round-trip time, while the object is placed in front of customers is also easy to stimulate the potential needs of customers.
5. Out of stock purchasing services
Store to grasp the goods more than the customer information, which is the starting point for purchasing services. It is clear that the variety of shops is likely to be able to meet the needs of customers, in this case, you must have out of stock registration, valet purchase services; this service is generally charged.
6. Leasing services
Customers need to rent a commodity the main reason is the need for temporary use, rental wedding dress is a typical example. The service of renting goods to customers has been developing rapidly in recent years. Leasing business development will attract more customers, they hire a certain product will be associated with the purchase of other goods, which will bring considerable profits.
(A) brand extension
When the apparel business to increase the product or enter the new industry, it will involve the brand diversified applications. Centralization and diversification itself is not the pros and cons of the points, the key is to make the appropriate choice according to specific circumstances. Therefore, clothing enterprises to conduct a detailed assessment of the clothing brand, fully understand the consumer's brand awareness and market competition situation, but also consider the clothing business resources conditions, in order to carefully determine the brand on this extension decision-making.
(B) brand expansion
Brand expansion refers to the enterprise will be a well-known advantages of the brand extended to a completely different products, that is, with the existing successful brand launch of new products in the process. Brand expansion can promote the rapid occupation of new products market, reduce the cost of entering the market, expand the brand's market influence. Brand expansion in the following ways:
1. Brand franchise
Brand franchise that clothing brand franchise will own their own trademarks, products, patents and proprietary technology, business model, etc. in the form of franchise contracts granted to the brand by the use of the contractor agreed by the unified business model (such as Unified store design, service level, product promotion, operational processes, etc.) in the apparel business activities, and to the concessions to pay the corresponding costs.
2. M & A
In recent years, the mergers and acquisitions of apparel companies have intensified, many of the world's leading apparel companies are lightning speed for cross-border mergers and acquisitions, to achieve diversified brand management, to seize market share, and industry consolidation. As the world's leading apparel brands have a long history and deep cultural heritage, and brand extension and brand development is difficult in a short time to make a company founded many internationally renowned brands, it can only be achieved through mergers and acquisitions For this purpose.
3.Strategic alliance
Strategic alliances, such as authorized alliances, buyers and sellers alliance, investment alliance and other forms.
When the apparel business to increase the product or enter the new industry, it will involve the brand diversified applications. Centralization and diversification itself is not the pros and cons of the points, the key is to make the appropriate choice according to specific circumstances. Therefore, clothing enterprises to conduct a detailed assessment of the clothing brand, fully understand the consumer's brand awareness and market competition situation, but also consider the clothing business resources conditions, in order to carefully determine the brand on this extension decision-making.
(B) brand expansion
Brand expansion refers to the enterprise will be a well-known advantages of the brand extended to a completely different products, that is, with the existing successful brand launch of new products in the process. Brand expansion can promote the rapid occupation of new products market, reduce the cost of entering the market, expand the brand's market influence. Brand expansion in the following ways:
1. Brand franchise
Brand franchise that clothing brand franchise will own their own trademarks, products, patents and proprietary technology, business model, etc. in the form of franchise contracts granted to the brand by the use of the contractor agreed by the unified business model (such as Unified store design, service level, product promotion, operational processes, etc.) in the apparel business activities, and to the concessions to pay the corresponding costs.
2. M & A
In recent years, the mergers and acquisitions of apparel companies have intensified, many of the world's leading apparel companies are lightning speed for cross-border mergers and acquisitions, to achieve diversified brand management, to seize market share, and industry consolidation. As the world's leading apparel brands have a long history and deep cultural heritage, and brand extension and brand development is difficult in a short time to make a company founded many internationally renowned brands, it can only be achieved through mergers and acquisitions For this purpose.
3.Strategic alliance
Strategic alliances, such as authorized alliances, buyers and sellers alliance, investment alliance and other forms.
