1,So that consumers feel cool and relaxed
In the summer shopping, the background music in the shop is an important factor affecting the feelings of consumers shopping. It directly affects the consumer's decision on consumption. If the background music is not appropriate, it may affect the store sales. For example, the store background music playback volume is too large, leading to communication between people, had to improve the sound. People have a sense of impatience, uneasy, resulting in inadvertently shopping. Choose soft soothing background music for customers to create a warm and comfortable shopping environment, so that customers put down the hot weather caused by irritability, peace of mind to buy products.
2,Display to pay attention to tone
The summer will be sustained high temperature, people tend to feel irritable, so the brand shoes and apparel shop to show a sense of fresh blue, white and other cool colors, at the same time, the summer is a colorful, competing phase of the season, some high saturation, Colorful colors are also displayed in summer.
Summer shoes and lodges display in accordance with the tone of a unified arrangement, display, for customers to create a neat, fresh visual experience.
3,Maintain old customers and actively develop new customers
In the case of poor sales in the summer, we must focus on communication with customers, the old customers do a good job in the early sales settlement and follow-up sales service work. Customer loyalty, more able to bring enough profits to the store. At the same time to actively develop their own new customers, and constantly expand their sales channels.
Diversified promotion
4,Shop in the summer of the promotional means need to diversify, for the customer base for a variety of marketing activities, increase the attractiveness of the shop. For example, with the current social hotspots to carry out creative promotions, or the introduction of ingenuity of consumption, such as buying clothes to send ice cream, small fans and other gifts promotions, which often produce surprisingly successful results.
In the summer shopping, the background music in the shop is an important factor affecting the feelings of consumers shopping. It directly affects the consumer's decision on consumption. If the background music is not appropriate, it may affect the store sales. For example, the store background music playback volume is too large, leading to communication between people, had to improve the sound. People have a sense of impatience, uneasy, resulting in inadvertently shopping. Choose soft soothing background music for customers to create a warm and comfortable shopping environment, so that customers put down the hot weather caused by irritability, peace of mind to buy products.
2,Display to pay attention to tone
The summer will be sustained high temperature, people tend to feel irritable, so the brand shoes and apparel shop to show a sense of fresh blue, white and other cool colors, at the same time, the summer is a colorful, competing phase of the season, some high saturation, Colorful colors are also displayed in summer.
Summer shoes and lodges display in accordance with the tone of a unified arrangement, display, for customers to create a neat, fresh visual experience.
3,Maintain old customers and actively develop new customers
In the case of poor sales in the summer, we must focus on communication with customers, the old customers do a good job in the early sales settlement and follow-up sales service work. Customer loyalty, more able to bring enough profits to the store. At the same time to actively develop their own new customers, and constantly expand their sales channels.
Diversified promotion
4,Shop in the summer of the promotional means need to diversify, for the customer base for a variety of marketing activities, increase the attractiveness of the shop. For example, with the current social hotspots to carry out creative promotions, or the introduction of ingenuity of consumption, such as buying clothes to send ice cream, small fans and other gifts promotions, which often produce surprisingly successful results.
Recently, the weather gradually cold, late autumn that is, the garment industry has ushered in the "spring", is about to enter the sales season. Almost all the clothing owners have been eager to prepare a big deal. The face of the upcoming clothing sales season, how should deal with it?
First, into the next season to advance the new goods
Season is a special period, on the one hand businesses to take advantage of this opportunity to deal with the inventory of the last quarter, the other side to prepare for the next season's new goods, new goods once missed this period, will lose the opportunity to seize the market The For example, the northern region is shorter in autumn, single jacket on the date of shipment should be at the end of July, * late later than early August. If the new jacket is late for two weeks, although the end of August when the temperature is not very low, but most of the brand new brands have been listed on the market sales, no matter how good the market at the end of August is also difficult to have a good sales performance. To September, with the temperature and winter products continue to market, the fall of goods at this time to withdraw the cabinet, only through the gradual increase in the intensity of the discount promotions as far as possible to be cleaned up, no matter how best-selling style this time is too seasonal products The.
Second, the season to a small variety of clothing
In November this season, some thick warm style but also into, but the principle must be a small amount of variety, to avoid the backlog to a year after the style was eliminated Weihuo. Some people say that can not afford to sell can be sold next year, for men may also be able to, but as a change so fast women, * Do not suppress the New Year, women's updates are three times a day, Said a year after the change, and take up the funds do not say, for the turnover of the store to bring some pressure.
Third, look at the weather changes and keep up with the pace of the market
Learn to do the right season at the right time for the season, but do not engage in the green, this excessive stage to be too rigid, or follow the weather changes and changes. The cash flow in the hands of the next year will not be able to sell the goods more favorable to the development of the shop. Not willing to flesh, loss of the sale is wishful thinking of the sale, the apparel industry recommendations or keep up with the pace of the market.
First, into the next season to advance the new goods
Season is a special period, on the one hand businesses to take advantage of this opportunity to deal with the inventory of the last quarter, the other side to prepare for the next season's new goods, new goods once missed this period, will lose the opportunity to seize the market The For example, the northern region is shorter in autumn, single jacket on the date of shipment should be at the end of July, * late later than early August. If the new jacket is late for two weeks, although the end of August when the temperature is not very low, but most of the brand new brands have been listed on the market sales, no matter how good the market at the end of August is also difficult to have a good sales performance. To September, with the temperature and winter products continue to market, the fall of goods at this time to withdraw the cabinet, only through the gradual increase in the intensity of the discount promotions as far as possible to be cleaned up, no matter how best-selling style this time is too seasonal products The.
Second, the season to a small variety of clothing
In November this season, some thick warm style but also into, but the principle must be a small amount of variety, to avoid the backlog to a year after the style was eliminated Weihuo. Some people say that can not afford to sell can be sold next year, for men may also be able to, but as a change so fast women, * Do not suppress the New Year, women's updates are three times a day, Said a year after the change, and take up the funds do not say, for the turnover of the store to bring some pressure.
Third, look at the weather changes and keep up with the pace of the market
Learn to do the right season at the right time for the season, but do not engage in the green, this excessive stage to be too rigid, or follow the weather changes and changes. The cash flow in the hands of the next year will not be able to sell the goods more favorable to the development of the shop. Not willing to flesh, loss of the sale is wishful thinking of the sale, the apparel industry recommendations or keep up with the pace of the market.
