Recently, the weather gradually cold, late autumn that is, the garment industry has ushered in the "spring", is about to enter the sales season. Almost all the clothing owners have been eager to prepare a big deal. The face of the upcoming clothing sales season, how should deal with it?
First, into the next season to advance the new goods
Season is a special period, on the one hand businesses to take advantage of this opportunity to deal with the inventory of the last quarter, the other side to prepare for the next season's new goods, new goods once missed this period, will lose the opportunity to seize the market The For example, the northern region is shorter in autumn, single jacket on the date of shipment should be at the end of July, * late later than early August. If the new jacket is late for two weeks, although the end of August when the temperature is not very low, but most of the brand new brands have been listed on the market sales, no matter how good the market at the end of August is also difficult to have a good sales performance. To September, with the temperature and winter products continue to market, the fall of goods at this time to withdraw the cabinet, only through the gradual increase in the intensity of the discount promotions as far as possible to be cleaned up, no matter how best-selling style this time is too seasonal products The.
Second, the season to a small variety of clothing
In November this season, some thick warm style but also into, but the principle must be a small amount of variety, to avoid the backlog to a year after the style was eliminated Weihuo. Some people say that can not afford to sell can be sold next year, for men may also be able to, but as a change so fast women, * Do not suppress the New Year, women's updates are three times a day, Said a year after the change, and take up the funds do not say, for the turnover of the store to bring some pressure.
Third, look at the weather changes and keep up with the pace of the market
Learn to do the right season at the right time for the season, but do not engage in the green, this excessive stage to be too rigid, or follow the weather changes and changes. The cash flow in the hands of the next year will not be able to sell the goods more favorable to the development of the shop. Not willing to flesh, loss of the sale is wishful thinking of the sale, the apparel industry recommendations or keep up with the pace of the market.
Replenishment can also be said that the second purchase of clothing stores, it is based on the previous purchase of inventory to the specific needs of the store for the procurement of objects, in accordance with certain standards to supplement the lack of goods to maintain the normal operation of clothing stores. So, what is the cost of clothing sold out, we are on what clothing replenishment? The answer is no. Replenishment, but also need to be targeted.
First of all, if the clothing display shelves do not need to add clothing, it is necessary to organize the work of clothing.
In the clothing store, the customer generally first buy the shelves on the front of the clothing, that is, directly to the customer's clothing. When the front row of clothing appears to be vacant, it is necessary to promptly forward the back clothing, fill the vacancy to reflect the clothing store clothing rich sense of the staff to carry the tool, once found clothing and display rack is not clean, to immediately wipe. Because the clothes are not easy to make customers feel uncomfortable, so that customers have the quality of clothing doubt.
Second, if the clothing display needs to be added, it is necessary to timely replenishment shelves.
Replenishment, the first piece of clothing removed, wipe the shelf, and then in accordance with the "first in first out" principle will be the rest of the original clothing placed in the front row, the new clothes placed in the back.
Finally, or to check the label, check the quality of clothing
In finishing clothing, pay attention to whether the packaging of clothing damage, whether it has been damaged, once found to be timely treatment.
Clothing is very suitable for network marketing, electricity has become the first major category. Moreover, the consumer online shopping brand concept than the line weakened, which is not a strong influence on the clothing brand is an opportunity. Want to achieve a successful network marketing, the case of enterprises to do four things:
First, the construction of the official online mall. We must build brand franchise stores, small brand is not afraid, you can gradually accumulate, but not without brand awareness. To create well-known network clothing brand, than the market under the brand to do the market, the greater the chance. The purpose of building the official online mall is to create a network brand image dissemination base, play display, sales, service functions.
Second, do online distributors rather than distributors. For professional clothing shop development franchise distributors, and distributors to share products, services and information, and by the distributors to carry out online direct sales. Of course, self-owned network brand franchise stores can also carry out direct retail business, but to coordinate with other franchise distributors between the sales price.
Third, do a good job positioning. Product quality is the survival of the enterprise, which should be firm, at the same time, the product in the price and effort, positioning for the quality / price than the excellent brand products. To this end, we must filter and select the main competitors, in the case of product quality approaching, the price to create a competitive advantage.
Fourth, the development of good distribution incentive policy. For example, according to the scale of purchase to provide price discounts, according to the scale of sales to provide rebate and other incentives to encourage network distributors to enter more sales.
Clothing shop replenishment skills
Replenishment, but also need to be targeted.