Recently, the weather gradually cold, late autumn that is, the garment industry has ushered in the "spring", is about to enter the sales season. Almost all the clothing owners have been eager to prepare a big deal. The face of the upcoming clothing sales season, how should deal with it?
First, into the next season to advance the new goods
Season is a special period, on the one hand businesses to take advantage of this opportunity to deal with the inventory of the last quarter, the other side to prepare for the next season's new goods, new goods once missed this period, will lose the opportunity to seize the market The For example, the northern region is shorter in autumn, single jacket on the date of shipment should be at the end of July, * late later than early August. If the new jacket is late for two weeks, although the end of August when the temperature is not very low, but most of the brand new brands have been listed on the market sales, no matter how good the market at the end of August is also difficult to have a good sales performance. To September, with the temperature and winter products continue to market, the fall of goods at this time to withdraw the cabinet, only through the gradual increase in the intensity of the discount promotions as far as possible to be cleaned up, no matter how best-selling style this time is too seasonal products The.
Second, the season to a small variety of clothing
In November this season, some thick warm style but also into, but the principle must be a small amount of variety, to avoid the backlog to a year after the style was eliminated Weihuo. Some people say that can not afford to sell can be sold next year, for men may also be able to, but as a change so fast women, * Do not suppress the New Year, women's updates are three times a day, Said a year after the change, and take up the funds do not say, for the turnover of the store to bring some pressure.
Third, look at the weather changes and keep up with the pace of the market
Learn to do the right season at the right time for the season, but do not engage in the green, this excessive stage to be too rigid, or follow the weather changes and changes. The cash flow in the hands of the next year will not be able to sell the goods more favorable to the development of the shop. Not willing to flesh, loss of the sale is wishful thinking of the sale, the apparel industry recommendations or keep up with the pace of the market.
First, into the next season to advance the new goods
Season is a special period, on the one hand businesses to take advantage of this opportunity to deal with the inventory of the last quarter, the other side to prepare for the next season's new goods, new goods once missed this period, will lose the opportunity to seize the market The For example, the northern region is shorter in autumn, single jacket on the date of shipment should be at the end of July, * late later than early August. If the new jacket is late for two weeks, although the end of August when the temperature is not very low, but most of the brand new brands have been listed on the market sales, no matter how good the market at the end of August is also difficult to have a good sales performance. To September, with the temperature and winter products continue to market, the fall of goods at this time to withdraw the cabinet, only through the gradual increase in the intensity of the discount promotions as far as possible to be cleaned up, no matter how best-selling style this time is too seasonal products The.
Second, the season to a small variety of clothing
In November this season, some thick warm style but also into, but the principle must be a small amount of variety, to avoid the backlog to a year after the style was eliminated Weihuo. Some people say that can not afford to sell can be sold next year, for men may also be able to, but as a change so fast women, * Do not suppress the New Year, women's updates are three times a day, Said a year after the change, and take up the funds do not say, for the turnover of the store to bring some pressure.
Third, look at the weather changes and keep up with the pace of the market
Learn to do the right season at the right time for the season, but do not engage in the green, this excessive stage to be too rigid, or follow the weather changes and changes. The cash flow in the hands of the next year will not be able to sell the goods more favorable to the development of the shop. Not willing to flesh, loss of the sale is wishful thinking of the sale, the apparel industry recommendations or keep up with the pace of the market.
The domestic apparel industry well-known brands of successful clothing marketing strategy is mainly 3:00:
1, by the shop to win: in the original many enterprises and brands are still immersed in the agent through the stalls wholesale or enter the mall sales, some ideas ahead, courageous business began its national market in the "enclosure movement" , Vigorously set up stores, and the formation of the "more shop, open a large shop, open a good shop," the expansion model, which quickly built a channel advantage and brand influence.
2, by communication to win: in the implementation of "enclosure movement" at the same time, by virtue of "star endorsement + CCTV advertising" clothing marketing strategy model, many garment enterprises in the country set off a vigorous branding campaign, while promoting the monopoly Shop opening speed.
3, by product win: the enterprises rely on shop and spread quickly seize the market after the high ground, then through the well-known designers at home and abroad, designers continue to innovate in product development to match the growing store and a large number of Advertising, and strive to make products meet the brand created by the concept and image.
Today, if there are garment enterprises trying to succeed with the above experience, it is tantamount to nonsense! On the "shop", the cost of today's shop and the same day; in terms of communication, not only the cost of rising media Diversification and fragmentation, the traditional mode of delivery cost greatly reduced; products, there is no sales and brand support, R & D capabilities from where to talk about. In short, the success of the past clothing marketing strategy, in the present and the future is no longer applicable, only to jump out of the previous mode of thinking, it is possible to create their own blue ocean!
1, by the shop to win: in the original many enterprises and brands are still immersed in the agent through the stalls wholesale or enter the mall sales, some ideas ahead, courageous business began its national market in the "enclosure movement" , Vigorously set up stores, and the formation of the "more shop, open a large shop, open a good shop," the expansion model, which quickly built a channel advantage and brand influence.
2, by communication to win: in the implementation of "enclosure movement" at the same time, by virtue of "star endorsement + CCTV advertising" clothing marketing strategy model, many garment enterprises in the country set off a vigorous branding campaign, while promoting the monopoly Shop opening speed.
3, by product win: the enterprises rely on shop and spread quickly seize the market after the high ground, then through the well-known designers at home and abroad, designers continue to innovate in product development to match the growing store and a large number of Advertising, and strive to make products meet the brand created by the concept and image.
Today, if there are garment enterprises trying to succeed with the above experience, it is tantamount to nonsense! On the "shop", the cost of today's shop and the same day; in terms of communication, not only the cost of rising media Diversification and fragmentation, the traditional mode of delivery cost greatly reduced; products, there is no sales and brand support, R & D capabilities from where to talk about. In short, the success of the past clothing marketing strategy, in the present and the future is no longer applicable, only to jump out of the previous mode of thinking, it is possible to create their own blue ocean!
