Clothing is very suitable for network marketing, electricity has become the first major category. Moreover, the consumer online shopping brand concept than the line weakened, which is not a strong influence on the clothing brand is an opportunity. Want to achieve a successful network marketing, the case of enterprises to do four things:
First, the construction of the official online mall. We must build brand franchise stores, small brand is not afraid, you can gradually accumulate, but not without brand awareness. To create well-known network clothing brand, than the market under the brand to do the market, the greater the chance. The purpose of building the official online mall is to create a network brand image dissemination base, play display, sales, service functions.
Second, do online distributors rather than distributors. For professional clothing shop development franchise distributors, and distributors to share products, services and information, and by the distributors to carry out online direct sales. Of course, self-owned network brand franchise stores can also carry out direct retail business, but to coordinate with other franchise distributors between the sales price.
Third, do a good job positioning. Product quality is the survival of the enterprise, which should be firm, at the same time, the product in the price and effort, positioning for the quality / price than the excellent brand products. To this end, we must filter and select the main competitors, in the case of product quality approaching, the price to create a competitive advantage.
Fourth, the development of good distribution incentive policy. For example, according to the scale of purchase to provide price discounts, according to the scale of sales to provide rebate and other incentives to encourage network distributors to enter more sales.
First, the construction of the official online mall. We must build brand franchise stores, small brand is not afraid, you can gradually accumulate, but not without brand awareness. To create well-known network clothing brand, than the market under the brand to do the market, the greater the chance. The purpose of building the official online mall is to create a network brand image dissemination base, play display, sales, service functions.
Second, do online distributors rather than distributors. For professional clothing shop development franchise distributors, and distributors to share products, services and information, and by the distributors to carry out online direct sales. Of course, self-owned network brand franchise stores can also carry out direct retail business, but to coordinate with other franchise distributors between the sales price.
Third, do a good job positioning. Product quality is the survival of the enterprise, which should be firm, at the same time, the product in the price and effort, positioning for the quality / price than the excellent brand products. To this end, we must filter and select the main competitors, in the case of product quality approaching, the price to create a competitive advantage.
Fourth, the development of good distribution incentive policy. For example, according to the scale of purchase to provide price discounts, according to the scale of sales to provide rebate and other incentives to encourage network distributors to enter more sales.
With the concept of clothing increasingly inclined to nature, autonomy, freedom, casual wear has become a large category, and the development of sports and leisure, business and leisure, home leisure and many other categories. Casual clothing in terms of style, fabric, color, are reflected in the relaxed, casual, unrestrained characteristics, such as natural materials and knitwear are widely used in casual wear.
Casual clothing applicability, the market space is large, therefore, suitable for the public to operate as a brand, and more common in the chain. In the design of vmd, casual wear can be very flexible, free, so that the characteristics of clothing complement each other, the store atmosphere must be relaxed, casual, easy to watch and take the goods.
High-end women generally refers to the senior clothing as the representative of the emphasis on design creativity, operating in the designer brand-based high-end clothing. High-end women in the shape, selection and production are integrated into a considerable sense of innovation and aesthetic components, pay attention to cultural tastes and connotations in the use of occasions, the purpose of high-grade women embodies the civil society social and social etiquette of a need to emphasize the Status and identity.
High-end women because of its expensive and special market positioning, marketing is also different from other types of clothing, usually in the way of franchise stores.
High-end women's shop vmd design should be the pursuit of quality, personality, reflecting the exquisite, elegant style for the principle of the overall sense and artistic atmosphere of the general clothing store comparable.
Men's clothing in the strict sense, men's clothing does not mean that men's clothing, but specifically suits suits, dresses and other formal clothing, with the gradual change in the concept of clothing, which involves the expansion of the category, but still limited to social , Business clothing.
Men's clothing form is relatively single, but to work well, with the characteristics of scientific research, suitable for brand management, the general image of the brand as the focus of publicity. So there are "men wear brand, women wear section" one said.
Men's clothing store vmd strategy must highlight the common characteristics of the clothing category for the purpose, while showing the brand's personality style and image characteristics.
Casual clothing applicability, the market space is large, therefore, suitable for the public to operate as a brand, and more common in the chain. In the design of vmd, casual wear can be very flexible, free, so that the characteristics of clothing complement each other, the store atmosphere must be relaxed, casual, easy to watch and take the goods.
High-end women generally refers to the senior clothing as the representative of the emphasis on design creativity, operating in the designer brand-based high-end clothing. High-end women in the shape, selection and production are integrated into a considerable sense of innovation and aesthetic components, pay attention to cultural tastes and connotations in the use of occasions, the purpose of high-grade women embodies the civil society social and social etiquette of a need to emphasize the Status and identity.
High-end women because of its expensive and special market positioning, marketing is also different from other types of clothing, usually in the way of franchise stores.
High-end women's shop vmd design should be the pursuit of quality, personality, reflecting the exquisite, elegant style for the principle of the overall sense and artistic atmosphere of the general clothing store comparable.
Men's clothing in the strict sense, men's clothing does not mean that men's clothing, but specifically suits suits, dresses and other formal clothing, with the gradual change in the concept of clothing, which involves the expansion of the category, but still limited to social , Business clothing.
Men's clothing form is relatively single, but to work well, with the characteristics of scientific research, suitable for brand management, the general image of the brand as the focus of publicity. So there are "men wear brand, women wear section" one said.
Men's clothing store vmd strategy must highlight the common characteristics of the clothing category for the purpose, while showing the brand's personality style and image characteristics.
