With the concept of clothing increasingly inclined to nature, autonomy, freedom, casual wear has become a large category, and the development of sports and leisure, business and leisure, home leisure and many other categories. Casual clothing in terms of style, fabric, color, are reflected in the relaxed, casual, unrestrained characteristics, such as natural materials and knitwear are widely used in casual wear.
Casual clothing applicability, the market space is large, therefore, suitable for the public to operate as a brand, and more common in the chain. In the design of vmd, casual wear can be very flexible, free, so that the characteristics of clothing complement each other, the store atmosphere must be relaxed, casual, easy to watch and take the goods.
High-end women generally refers to the senior clothing as the representative of the emphasis on design creativity, operating in the designer brand-based high-end clothing. High-end women in the shape, selection and production are integrated into a considerable sense of innovation and aesthetic components, pay attention to cultural tastes and connotations in the use of occasions, the purpose of high-grade women embodies the civil society social and social etiquette of a need to emphasize the Status and identity.

High-end women because of its expensive and special market positioning, marketing is also different from other types of clothing, usually in the way of franchise stores.
High-end women's shop vmd design should be the pursuit of quality, personality, reflecting the exquisite, elegant style for the principle of the overall sense and artistic atmosphere of the general clothing store comparable.
Men's clothing in the strict sense, men's clothing does not mean that men's clothing, but specifically suits suits, dresses and other formal clothing, with the gradual change in the concept of clothing, which involves the expansion of the category, but still limited to social , Business clothing.
Men's clothing form is relatively single, but to work well, with the characteristics of scientific research, suitable for brand management, the general image of the brand as the focus of publicity. So there are "men wear brand, women wear section" one said.
Men's clothing store vmd strategy must highlight the common characteristics of the clothing category for the purpose, while showing the brand's personality style and image characteristics.

Open brand clothing store had to know the marketing strategy The domestic apparel industry well - known brands of successful clothing marketing strategy of the domestic apparel industry well - known brands of successful clothing marketing strategy.