And other baby products category, infant clothing is also an integral part of the entire baby industry. However, compared to other categories, infant clothing products, regardless of its necessity or the amount of consumption terms, are more important and can not shake the important position.
By the basic living habits of mankind and moral standards, clothing products can be described as survival necessities. Normal children in the same period will have a number of different functions, different styles of clothes; and with the child's body development and growth, dress replacement frequency can be imagined, the number or even no limit. However, other categories, such as trolleys, safety seats or feeding products such as the same period or long-term consumption and replacement rate is far from the clothing class, or even due to personal awareness, price and other reasons, some categories of products will not appear in most families, Or most families have only a handful of pieces. This fully shows the infant clothing industry has a solid foundation for the development and unlimited development space.
In recent years, after 80,90 mothers become the main purchasing power of baby clothing. They are different from the previous generation, most of them are the only child, 4 +2 + 1 family structure, so that they have a better life and education level, while compared to their parents more strongly "enjoy" concept. Their consumption behavior and concept than the previous generation has undergone great changes, most of them no longer pursue the traditional concept of conservative consumption, but more tend to open, fashionable consumption, with a clear self-consumption awareness characteristics. And these changes, will gradually change the Chinese society's consumption structure and consumption habits. Therefore, a new generation of consumers began to gradually focus on the choice of product safety, fashion, but also means that a single function is no longer dominate their purchasing decisions.
At the same time, according to the previous analysis, with the increase in the level of household consumption, only inexpensive to attract customers eyeball products and cottage products have been weak, and consumers will be more favored with quality assurance in the high-end products. Such a consumer trend will force some low-grade, cottage brand product transformation, reshape the brand positioning, or will eventually be eliminated.
Knitted warp knitted fabric production enterprises have increased to polyester filament-based raw materials for home textile bed, decorated with knitted warp knitted fabric and clothing knitted warp knitted fabric production has increased, printing and dyeing processing business also has The increase in the market, the traditional market finished knitted warp knitted fabric spot market has increased compared with the previous period, the transaction price is basically stable, the overall market volume pushed up earlier.
In the winter, the mainstream market of large circular knitting weft knitted weft knit, dyeing and drawing processing increased by the previous period, the traditional market spot market volume increased locally, the volume turnover in the previous batch increased, the small batch turnover increased slightly compared with the previous period; part of the scale Operating in the bulk of the batch turnover increased significantly, the overall market turnover of polyester filament knitted double-layer pull plush than the previous growth, most of the basic stability of the price, part of the public spot prices are soft and soft.
The mainstream varieties of large circular knitting weft knitted double-layer pull plush due to the former and the middle of processing limited, the traditional market spot market volume of more than a day, part of the small business of small batch of multi-batch turnover is still relatively insufficient, the road goods color pattern fabric transactions relative insufficient. Part of the former shop after the factory-style cloth industry companies and large-scale business outlets in the bulk of the bulk of the increase in batches, innovative creative flower fabrics show climbing trend, knitting jacquard double velvet, knitted dyed velvet and warp knitting Pull plush, warp knitted yarn plush, warp knitted plush cashmere local turnover increase in incremental, creative flower fabric sales go smooth, value-added road goods products have been boosted. Knitted dyeing single-sided cashmere, knitted printing double-sided cashmere, knitted dyeing single-sided cashmere, knitted dyeing double-sided cashmere part of the road goods color pattern fabric spot cash shortage, innovation and creative fabric transactions incremental increase.
Polyester filament knitted single-layer weft knitted wool plush cashmere spot market volume than the previous small increase in the volume of additional transactions slightly higher than the previous month, the larger volume orders shipped more than the previous growth, the majority of the basic price stability, the overall market turnover Pre-growth. Due to printing, dyeing and knitting and other processing capacity constraints, but also because of the amount of debt owed more, still relatively restricted the increase in market volume.
Polyester filament knitted cashmere in the large circular knitting weaving weaving jacquard double velvet, dyed double velvet clothing velvet creative creative color pattern fabric spot market varieties than the previous growth, the spot market varieties are more extensive, spot transactions by different Batch variety of each involved, small and medium-volume turnover continued, the overall market turnover than the previous period showed a certain range of push up the trend.
Analysis on the Trend of Consumption of Baby Clothing
With the increase in the level of household consumption, relying on inexpensive to attract customers eyeball products and cottage products have been weak, and consumers will be more favored with quality assurance in the high-end products.