China's baby market, "big" and "potential" is not lip service. According to the latest statistics of the national census, China's 0-16 year-old children have 380 million, accounting for about 1/4 of the population, of which 0-3 year-old infants and young children 69 million, accounting for about one-fifth of the total population of Chinese children The In such a huge infant and child population base, the experts also predicted that the next few years the number of infants and young children will continue to increase, and even hope to usher in a new round of "baby boom." Coupled with the policy of two separate children in the domestic provinces and cities gradually liberalized, we can see such predictions is expected to come true. Huge base and rapid growth in the birth rate will undoubtedly significantly improve the future of China's infant clothing market demand, constitute a well-deserved "big" market.
In addition, according to Atlas World Trade Report, China's baby clothing market in fiscal year 2013 total profit of 116 billion, of which baby clothing, male and female children's clothing sales of 2.167 billion, an increase of 7% over 2012. According to Nielsen April 2014, as China's efforts to promote economic restructuring and reduce economic dependence on investment, by 2020, household consumption will increase significantly, its share of China's gross domestic product from the current 35 % To 45% -50%, per capita consumption or will be far beyond the 2012 level twice. And our society and the family's attention to the child has always been high, which can be expected, the family of baby products, consumer spending is bound to rise year by year, the market "potential" naturally can not be overlooked.
In addition, according to Atlas World Trade Report, China's baby clothing market in fiscal year 2013 total profit of 116 billion, of which baby clothing, male and female children's clothing sales of 2.167 billion, an increase of 7% over 2012. According to Nielsen April 2014, as China's efforts to promote economic restructuring and reduce economic dependence on investment, by 2020, household consumption will increase significantly, its share of China's gross domestic product from the current 35 % To 45% -50%, per capita consumption or will be far beyond the 2012 level twice. And our society and the family's attention to the child has always been high, which can be expected, the family of baby products, consumer spending is bound to rise year by year, the market "potential" naturally can not be overlooked.
And other baby products category, infant clothing is also an integral part of the entire baby industry. However, compared to other categories, infant clothing products, regardless of its necessity or the amount of consumption terms, are more important and can not shake the important position.
By the basic living habits of mankind and moral standards, clothing products can be described as survival necessities. Normal children in the same period will have a number of different functions, different styles of clothes; and with the child's body development and growth, dress replacement frequency can be imagined, the number or even no limit. However, other categories, such as trolleys, safety seats or feeding products such as the same period or long-term consumption and replacement rate is far from the clothing class, or even due to personal awareness, price and other reasons, some categories of products will not appear in most families, Or most families have only a handful of pieces. This fully shows the infant clothing industry has a solid foundation for the development and unlimited development space.
By the basic living habits of mankind and moral standards, clothing products can be described as survival necessities. Normal children in the same period will have a number of different functions, different styles of clothes; and with the child's body development and growth, dress replacement frequency can be imagined, the number or even no limit. However, other categories, such as trolleys, safety seats or feeding products such as the same period or long-term consumption and replacement rate is far from the clothing class, or even due to personal awareness, price and other reasons, some categories of products will not appear in most families, Or most families have only a handful of pieces. This fully shows the infant clothing industry has a solid foundation for the development and unlimited development space.
