The millennial generation is changing the way we act in the past, and the latest technology will change the garment industry forever. All this will start from the big data, not even how much the data, a little bit of data can be used to analyze the comparative advantage can also create a better connection to consumers. Do you know what is the top job in the retail and fashion industry today? Is it a data scientist rather than designing, selling, operating or purchasing talent? Data scientists 60% of the working hours are used to clean up and organize data, and many data mining, data collection work is likely to be completed by the machine in the future. McKinsey & Fashion Business Review A survey of retail executives shows that digitalization and electricity are the most important opportunities for retail change, and others include buying, buying new opportunities for economic downturn, reducing promotions And unified global price strategy, the whole channel integration, shaping the consumer (especially to meet the millennial generation) and so on.
"The retailer should sell 25% of the stores and invest in the flagship position," said Paul Sharon, chief executive officer of Liz Claiborne, in February. "We have too many battlefields and too few wins." Invested in the digital and flagship store experience to enhance the consumer, especially the Millennium generation cherished experience even more than the product itself. Therefore, the new winner is the ability to use technology and digital means to better connect the consumer, this is the only way to retail.
"The retailer should sell 25% of the stores and invest in the flagship position," said Paul Sharon, chief executive officer of Liz Claiborne, in February. "We have too many battlefields and too few wins." Invested in the digital and flagship store experience to enhance the consumer, especially the Millennium generation cherished experience even more than the product itself. Therefore, the new winner is the ability to use technology and digital means to better connect the consumer, this is the only way to retail.
In recent years, after 80,90 mothers become the main purchasing power of baby clothing. They are different from the previous generation, most of them are the only child, 4 +2 + 1 family structure, so that they have a better life and education level, while compared to their parents more strongly "enjoy" concept. Their consumption behavior and concept than the previous generation has undergone great changes, most of them no longer pursue the traditional concept of conservative consumption, but more tend to open, fashionable consumption, with a clear self-consumption awareness characteristics. And these changes, will gradually change the Chinese society's consumption structure and consumption habits. Therefore, a new generation of consumers began to gradually focus on the choice of product safety, fashion, but also means that a single function is no longer dominate their purchasing decisions.
At the same time, according to the previous analysis, with the increase in the level of household consumption, only inexpensive to attract customers eyeball products and cottage products have been weak, and consumers will be more favored with quality assurance in the high-end products. Such a consumer trend will force some low-grade, cottage brand product transformation, reshape the brand positioning, or will eventually be eliminated.
At the same time, according to the previous analysis, with the increase in the level of household consumption, only inexpensive to attract customers eyeball products and cottage products have been weak, and consumers will be more favored with quality assurance in the high-end products. Such a consumer trend will force some low-grade, cottage brand product transformation, reshape the brand positioning, or will eventually be eliminated.
