The millennial generation is changing the way we act in the past, and the latest technology will change the garment industry forever. All this will start from the big data, not even how much the data, a little bit of data can be used to analyze the comparative advantage can also create a better connection to consumers. Do you know what is the top job in the retail and fashion industry today? Is it a data scientist rather than designing, selling, operating or purchasing talent? Data scientists 60% of the working hours are used to clean up and organize data, and many data mining, data collection work is likely to be completed by the machine in the future. McKinsey & Fashion Business Review A survey of retail executives shows that digitalization and electricity are the most important opportunities for retail change, and others include buying, buying new opportunities for economic downturn, reducing promotions And unified global price strategy, the whole channel integration, shaping the consumer (especially to meet the millennial generation) and so on.
"The retailer should sell 25% of the stores and invest in the flagship position," said Paul Sharon, chief executive officer of Liz Claiborne, in February. "We have too many battlefields and too few wins." Invested in the digital and flagship store experience to enhance the consumer, especially the Millennium generation cherished experience even more than the product itself. Therefore, the new winner is the ability to use technology and digital means to better connect the consumer, this is the only way to retail.
Texture in 2017/18 autumn and winter play a key role, a wide range of visual and pattern structure for the product into the winter season style. Full of blended fabric performance, such as embedded metal fabric molding material, as well as wind and rain functional nylon. Retro trend in the season to show the tide of the way, 70's retro check, and inspired from the library collection of stripes are a good example. Thick corduroy strong return, and refurbished tooling style.
Charming book plaid to replace the thin stripes to become the star of the season. Common fine stripes are replaced by small trademarks, slogans and tidal language. Book stripes of different sizes, but the small font of the book stripes with the traditional thin stripes are almost the same.
Soft and bright retro fabric to the modern shape into a trace of nostalgia. Check and contrast color double-sided material combination is more playful and interesting. The shirt is no longer the only application of the check. This kind of soft fabric will also be added for the suit and coat avant-garde charm.
China's baby market, "big" and "potential" is not lip service. According to the latest statistics of the national census, China's 0-16 year-old children have 380 million, accounting for about 1/4 of the population, of which 0-3 year-old infants and young children 69 million, accounting for about one-fifth of the total population of Chinese children The In such a huge infant and child population base, the experts also predicted that the next few years the number of infants and young children will continue to increase, and even hope to usher in a new round of "baby boom." Coupled with the policy of two separate children in the domestic provinces and cities gradually liberalized, we can see such predictions is expected to come true. Huge base and rapid growth in the birth rate will undoubtedly significantly improve the future of China's infant clothing market demand, constitute a well-deserved "big" market.
In addition, according to Atlas World Trade Report, China's baby clothing market in fiscal year 2013 total profit of 116 billion, of which baby clothing, male and female children's clothing sales of 2.167 billion, an increase of 7% over 2012. According to Nielsen April 2014, as China's efforts to promote economic restructuring and reduce economic dependence on investment, by 2020, household consumption will increase significantly, its share of China's gross domestic product from the current 35 % To 45% -50%, per capita consumption or will be far beyond the 2012 level twice. And our society and the family's attention to the child has always been high, which can be expected, the family of baby products, consumer spending is bound to rise year by year, the market "potential" naturally can not be overlooked.
Fabric trend
Retro trend in the season to show the tide of the way, 70's retro check, and inspired from the library collection of stripes are a good example.