Over the past two years, online sales and fast fashion is undoubtedly the hot pursuit of underwear business, which online sales has become an irresistible trend for the impact of the traditional sales channels and brand manufacturers, the better and online The combination of sales is much easier than the introduction of new marketing models. With the change in consumer attitudes, underwear consumption has begun to be random from the brand, more consumers will change in the mall to buy high prices in the supermarket to buy low-cost underwear habits, but to the front of the underwear shop Consumption of underwear products.
underwear diversification, fashion, personalized and brand
With the increase in female spending power, their sense of fashion and brand awareness is also improving, so the diversification of underwear, fashion, personalized and branding requirements in the past, consumers need to be more comfortable to the underwear. But contemporary women to promote individuality, the pursuit of fashion, underwear and coat can be more demanding, how to wear beautiful, sexy, temptation will gradually become the demand for women underwear. , Because the underwear is a personal clothing, can play a correction of the body around the functional began to become the main criteria for consumers to buy underwear. Therefore, the consumer demand for underwear such as the basic needs of the fabric gradually rose to the fashion, high-quality high-level needs. In the high-end brand underwear compared to no-name underwear to meet the needs of consumers, so consumers buy high-grade underwear in the proportion of growing. Underwear price trend reflects this trend, the past year, the average price of underwear steadily improved, the price index rose nearly 38%.
2, low-end consumers will shift to the high-end
Per capita income continues to grow, the quality of high-end underwear favored. China's low-end underwear market is larger, but with the female income level, low-end consumers will shift to the high-end. The future, more and more consumers can buy higher quality, higher prices underwear.
underwear diversification, fashion, personalized and brand
With the increase in female spending power, their sense of fashion and brand awareness is also improving, so the diversification of underwear, fashion, personalized and branding requirements in the past, consumers need to be more comfortable to the underwear. But contemporary women to promote individuality, the pursuit of fashion, underwear and coat can be more demanding, how to wear beautiful, sexy, temptation will gradually become the demand for women underwear. , Because the underwear is a personal clothing, can play a correction of the body around the functional began to become the main criteria for consumers to buy underwear. Therefore, the consumer demand for underwear such as the basic needs of the fabric gradually rose to the fashion, high-quality high-level needs. In the high-end brand underwear compared to no-name underwear to meet the needs of consumers, so consumers buy high-grade underwear in the proportion of growing. Underwear price trend reflects this trend, the past year, the average price of underwear steadily improved, the price index rose nearly 38%.
2, low-end consumers will shift to the high-end
Per capita income continues to grow, the quality of high-end underwear favored. China's low-end underwear market is larger, but with the female income level, low-end consumers will shift to the high-end. The future, more and more consumers can buy higher quality, higher prices underwear.
Printed long sleeves dress
Into the fall, getting cool, many sultry sling dress slowly out of sight, replaced by a wide range of long-sleeved dress, from the New York Fashion Week Street beat we can see this year's long sleeves Dress is no longer a simple low-key style, are a variety of romantic printing and colorful forms of color, and even more more lotus leaf, cake skirt design, even more feminine.
Retro checkered / stripe elements
Checkered and stripe is the fashion circle of ivy, never out of the fashionable stage, and this year the highest rate of mottress than the brown retro series, abandoned the previous British handsome, more college wind art character.
Sports wind mix and match
From the early spring of the popular movement of the wind has not disappeared, Fan children intensified, and now no movement of a single product are embarrassed to go out, and some fashionable sports single product is the new darling of fashion circles, such as slits Or striped pants. The combination of skirt mix and match sports shoes is the most common.
Into the fall, getting cool, many sultry sling dress slowly out of sight, replaced by a wide range of long-sleeved dress, from the New York Fashion Week Street beat we can see this year's long sleeves Dress is no longer a simple low-key style, are a variety of romantic printing and colorful forms of color, and even more more lotus leaf, cake skirt design, even more feminine.
Retro checkered / stripe elements
Checkered and stripe is the fashion circle of ivy, never out of the fashionable stage, and this year the highest rate of mottress than the brown retro series, abandoned the previous British handsome, more college wind art character.
Sports wind mix and match
From the early spring of the popular movement of the wind has not disappeared, Fan children intensified, and now no movement of a single product are embarrassed to go out, and some fashionable sports single product is the new darling of fashion circles, such as slits Or striped pants. The combination of skirt mix and match sports shoes is the most common.
