The recent "new cycle" argument fire up, and for sports apparel companies, it seems also ushered in a "new cycle." The general rise in performance, the general rise in gross margin, have shown a comprehensive recovery of the industry.
Before 2012, the sporting goods industry has also appeared in high-speed growth, Li Ning, Anta, 361 degrees and so have a substantial expansion, have opened stores. But in 2012, sports shoes and apparel market demand decline, inventory and other issues. Sports goods companies have experienced a period of pains, performance decline and even losses are rare, corporate gross margin is generally below 40%.
PH Value
But now, the majority of sports shoes and apparel enterprises have resumed growth, the Economist Enterprise Network Organization (ECN) published research report "China started: the rise of the Chinese sports fitness industry" that the current Chinese sports fitness market close to the scale 1.5 trillion yuan, of which the consumption of sports products and equipment accounted for nearly 70%.
But a serious question is: for domestic brands, the future cake continues to grow, does not necessarily mean to continue to be assigned to more sweetness. Economists report that by 2020, China's sports apparel market from the current foreign and local brands split into the world, into foreign sports apparel companies occupy the market leading situation, especially in the high-end market. Such as Nike has been to achieve the Chinese market $ 6.5 billion in sales as its 2020 fiscal year goal.
Domestic brands will undoubtedly face a huge competitive pressure. Anta said in the performance report, the future will introduce more differentiated products, dedicated to the potential of running, boxing, basketball, women's fitness, training and skiing and other market segments to get more market share.
Before 2012, the sporting goods industry has also appeared in high-speed growth, Li Ning, Anta, 361 degrees and so have a substantial expansion, have opened stores. But in 2012, sports shoes and apparel market demand decline, inventory and other issues. Sports goods companies have experienced a period of pains, performance decline and even losses are rare, corporate gross margin is generally below 40%.
PH Value
But now, the majority of sports shoes and apparel enterprises have resumed growth, the Economist Enterprise Network Organization (ECN) published research report "China started: the rise of the Chinese sports fitness industry" that the current Chinese sports fitness market close to the scale 1.5 trillion yuan, of which the consumption of sports products and equipment accounted for nearly 70%.
But a serious question is: for domestic brands, the future cake continues to grow, does not necessarily mean to continue to be assigned to more sweetness. Economists report that by 2020, China's sports apparel market from the current foreign and local brands split into the world, into foreign sports apparel companies occupy the market leading situation, especially in the high-end market. Such as Nike has been to achieve the Chinese market $ 6.5 billion in sales as its 2020 fiscal year goal.
Domestic brands will undoubtedly face a huge competitive pressure. Anta said in the performance report, the future will introduce more differentiated products, dedicated to the potential of running, boxing, basketball, women's fitness, training and skiing and other market segments to get more market share.
Home service is related to home, to reflect the home culture of clothing. Compared with pajamas, it can wear a wider range, in addition to indoor wearing pajamas, gowns, but also can wear a guest home equipment, as well as out of casual wear. Home service classification and style is very rich. It can meet people in different occasions need to wear.
In addition, the home service there are health, health care, to create a relaxed and comfortable home atmosphere and go out to wear the characteristics of walking. In today's society, people work busy, life stress, out of clothing is easy to wear in the process of work and social, dust and bacteria, resulting in clothing pollution, resulting in a variety of skin itching or allergic symptoms, this time a Clean and comfortable home service home can come in handy, it not only can ease people nervous nerves, but also can adjust the tension. A pleasant home service, you can create a comfortable and relaxed warm home atmosphere, you can also wear a casual wear when it is out ... and other clothing compared to a small home service so much Of the characteristics, you can imagine it is a market prospect. With the development of economic life, people are more yearning for the elegant and elegant home life, and home service just to fill people's material and spiritual needs.
As a garment industry, a new market segment, home service can be said from the date of birth is faced with a sportswear, casual wear and other clothing varieties of market share battle, "in the cracks in the survival." "Now the home service industry, not in the 'sub-cake' stage, but in the 'bigger cake' stage, home service real competition from the industry, the biggest competitor is not the brand, but the consumer Business in order to be competitive in the market, we must establish their own unique brand culture, to promote the development of the brand.
In addition, the home service there are health, health care, to create a relaxed and comfortable home atmosphere and go out to wear the characteristics of walking. In today's society, people work busy, life stress, out of clothing is easy to wear in the process of work and social, dust and bacteria, resulting in clothing pollution, resulting in a variety of skin itching or allergic symptoms, this time a Clean and comfortable home service home can come in handy, it not only can ease people nervous nerves, but also can adjust the tension. A pleasant home service, you can create a comfortable and relaxed warm home atmosphere, you can also wear a casual wear when it is out ... and other clothing compared to a small home service so much Of the characteristics, you can imagine it is a market prospect. With the development of economic life, people are more yearning for the elegant and elegant home life, and home service just to fill people's material and spiritual needs.
As a garment industry, a new market segment, home service can be said from the date of birth is faced with a sportswear, casual wear and other clothing varieties of market share battle, "in the cracks in the survival." "Now the home service industry, not in the 'sub-cake' stage, but in the 'bigger cake' stage, home service real competition from the industry, the biggest competitor is not the brand, but the consumer Business in order to be competitive in the market, we must establish their own unique brand culture, to promote the development of the brand.
