The recent "new cycle" argument fire up, and for sports apparel companies, it seems also ushered in a "new cycle." The general rise in performance, the general rise in gross margin, have shown a comprehensive recovery of the industry.
Before 2012, the sporting goods industry has also appeared in high-speed growth, Li Ning, Anta, 361 degrees and so have a substantial expansion, have opened stores. But in 2012, sports shoes and apparel market demand decline, inventory and other issues. Sports goods companies have experienced a period of pains, performance decline and even losses are rare, corporate gross margin is generally below 40%.
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But now, the majority of sports shoes and apparel enterprises have resumed growth, the Economist Enterprise Network Organization (ECN) published research report "China started: the rise of the Chinese sports fitness industry" that the current Chinese sports fitness market close to the scale 1.5 trillion yuan, of which the consumption of sports products and equipment accounted for nearly 70%.
But a serious question is: for domestic brands, the future cake continues to grow, does not necessarily mean to continue to be assigned to more sweetness. Economists report that by 2020, China's sports apparel market from the current foreign and local brands split into the world, into foreign sports apparel companies occupy the market leading situation, especially in the high-end market. Such as Nike has been to achieve the Chinese market $ 6.5 billion in sales as its 2020 fiscal year goal.
Domestic brands will undoubtedly face a huge competitive pressure. Anta said in the performance report, the future will introduce more differentiated products, dedicated to the potential of running, boxing, basketball, women's fitness, training and skiing and other market segments to get more market share.
With the changes in people's lifestyles and the improvement of living standards, holiday leisure travel frequently put on the agenda of the trip, no doubt, this also for the development of swimsuit created unlimited possibilities, many people will swimwear industry as uprising industry. So what about the swimsuit market outlook?
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Last year, China's swimwear consumption of about 200 million, accounting for about one-fifth of the world's total swimwear consumption. The next decade, China's swimwear consumption will maintain a rapid growth trend, China's garment industry to become one of the largest growth rate of the industry. From the Chinese clothing industry, swimwear industry stakeholders that China has 1.3 billion people, has not yet reached a per capita consumption of a swimsuit, venture business to open a swimwear store, the next decade swimwear consumption will continue to grow significantly.
In recent years, swimwear market sales increased year by year, which is related to changes in public consumption habits are closely related. "The past consumption habits are three years to buy one, and now one year to buy three is also common, people prefer to travel, go to the beach vacation, etc., goggles, swimsuits, swimming trunks and other equipment is essential. For example, now more and more swimwear industry category, more and more complete equipment, so sales are increasing every year, at least 10% of the incremental amount.
The industry is expected, with the rapid development of China's hot spring industry, hot swimwear swimsuit industry will become the new darling, the market has great potential. With the change in consumer attitudes and the gradual increase in spending power, swimwear consumption is no longer as in the past by the weather, the impact of the season, is no longer a rush in the closet, may become one of the four seasons essential clothing. A city planning in the "second five" during the annual sales of swimwear will be increased to 300 million, sales revenue of 30 billion yuan, swimwear products from mid to low to high-grade cross.
First, the global textile raw materials will be very scarce, which has caused a high degree of concern inside and outside the industry. From the natural fiber raw materials, land resources has become the most important factor restricting its output. The next few decades, the global population will surge, the food problem into the world's first contradiction. In the severe farmland policy constraints, the traditional natural fiber planting area is difficult to protect, a direct impact on its production supply.
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Second, the textile product structure changes are accelerating, from clothing to home textiles, especially the field of industrial use of the trend of three points obvious. It can be said that the next few decades the huge growth of textile industry space, mainly from the field of industrial applications to expand. For China, such a textile power, the development of industrial textiles of the profound meaning of praise.
Third, the Chinese textile industry labor costs have increased significantly, and the last century 70s the United States, Britain and other textile power level quite. China's textile industry's low-cost advantage has been a serious impact. According to the national plan, "second five" during the minimum wage level to double, we can see the textile industry, labor costs will also be substantial growth.
How swimwear market prospects in 2017?
With the rapid development of China's hot spring industry, hot spring swimwear will become the new darling industry, the market has great potential.