With the changes in people's lifestyles and the improvement of living standards, holiday leisure travel frequently put on the agenda of the trip, no doubt, this also for the development of swimsuit created unlimited possibilities, many people will swimwear industry as uprising industry. So what about the swimsuit market outlook?
PH Value
Last year, China's swimwear consumption of about 200 million, accounting for about one-fifth of the world's total swimwear consumption. The next decade, China's swimwear consumption will maintain a rapid growth trend, China's garment industry to become one of the largest growth rate of the industry. From the Chinese clothing industry, swimwear industry stakeholders that China has 1.3 billion people, has not yet reached a per capita consumption of a swimsuit, venture business to open a swimwear store, the next decade swimwear consumption will continue to grow significantly.
In recent years, swimwear market sales increased year by year, which is related to changes in public consumption habits are closely related. "The past consumption habits are three years to buy one, and now one year to buy three is also common, people prefer to travel, go to the beach vacation, etc., goggles, swimsuits, swimming trunks and other equipment is essential. For example, now more and more swimwear industry category, more and more complete equipment, so sales are increasing every year, at least 10% of the incremental amount.
The industry is expected, with the rapid development of China's hot spring industry, hot swimwear swimsuit industry will become the new darling, the market has great potential. With the change in consumer attitudes and the gradual increase in spending power, swimwear consumption is no longer as in the past by the weather, the impact of the season, is no longer a rush in the closet, may become one of the four seasons essential clothing. A city planning in the "second five" during the annual sales of swimwear will be increased to 300 million, sales revenue of 30 billion yuan, swimwear products from mid to low to high-grade cross.
Corduroy and velvet with a luxurious Glen checkerboard and wool fabric; dark base of the flowers were the classic custom equipment to add new design. Casual and practical: classic practical equipment to try the proportion of new pockets, buckle design while focusing on the effect of moisturizing zippers and high light large size buttons.
PH Value
1, printing & pattern
Brushed flats and retro floral combination, the combination of traditional male and female modeling. Specimen flowers look novel and romantic, while the dark bottom of the contours of flowers are out of winter color. Light-colored splicing natural printing and checkerboards make the whole series even more dazzling.
2, the concept of display panels
Learn from the British nostalgic checkered and outdoor elements, long coat plus floral dress, practical wind dress with Wales prince check jacket jacket and other street styling to become the trend of design inspiration. Embossed for the complex check and practical details to add a sweet feeling.
3, custom tradition
Fall usher in a thick clothing style, and by the traditional custom men's style of influence. Savile street style design using corduroy and velvet fabric, texture more luxurious. Beautiful dark background floral fabric is to create a more thin design, very suitable for the combination with the traditional autumn color Glen grid pattern.
The recent "new cycle" argument fire up, and for sports apparel companies, it seems also ushered in a "new cycle." The general rise in performance, the general rise in gross margin, have shown a comprehensive recovery of the industry.
Before 2012, the sporting goods industry has also appeared in high-speed growth, Li Ning, Anta, 361 degrees and so have a substantial expansion, have opened stores. But in 2012, sports shoes and apparel market demand decline, inventory and other issues. Sports goods companies have experienced a period of pains, performance decline and even losses are rare, corporate gross margin is generally below 40%.
PH Value
But now, the majority of sports shoes and apparel enterprises have resumed growth, the Economist Enterprise Network Organization (ECN) published research report "China started: the rise of the Chinese sports fitness industry" that the current Chinese sports fitness market close to the scale 1.5 trillion yuan, of which the consumption of sports products and equipment accounted for nearly 70%.
But a serious question is: for domestic brands, the future cake continues to grow, does not necessarily mean to continue to be assigned to more sweetness. Economists report that by 2020, China's sports apparel market from the current foreign and local brands split into the world, into foreign sports apparel companies occupy the market leading situation, especially in the high-end market. Such as Nike has been to achieve the Chinese market $ 6.5 billion in sales as its 2020 fiscal year goal.
Domestic brands will undoubtedly face a huge competitive pressure. Anta said in the performance report, the future will introduce more differentiated products, dedicated to the potential of running, boxing, basketball, women's fitness, training and skiing and other market segments to get more market share.
Trend of autumn and winter of 2017
classic practical equipment to try the proportion of new pockets, buckle design while focusing on the effect of moisturizing zippers and high light large size buttons.