On August 13, US local time, Las Vegas (Autumn) International MAGIC SHOW officially kicked off. More than 20 outstanding underwear companies organized by the Shenzhen Underwear Industry Association unveiled collectively and displayed the strong strength of Shenzhen underwear at the top international exhibitions.
As the world's oldest professional clothing, fabrics and accessories exhibition, MAGIC SHOW is currently the most representative professional clothing exhibition in the United States. Shenzhen Underwear Industry Association has organized underwear companies to participate in the exhibition on several occasions since 2014. The association’s subsidiaries include An Lifang, Fuhua, Lace Control, Tianzhu, Bailey Shuang, Kaiye, Haorui, Yifu, Aiyiyi, Opport. Members, charisma curves, and other member companies have made great achievements at this year's show, highlighting the overall appearance and fashion power of Shenzhen's underwear.
Since its establishment in 2012, the Shenzhen Underwear Industry Association will lead the Shenzhen underwear brand to “go global” as its own mission, and actively lead the underwear companies to participate in internationally renowned exhibitions, and continuously promote Shenzhen underwear to go abroad, broaden their horizons, gain insight into the international market and the latest trend. In recent years, the association has successively visited Australia, the United States, the United Kingdom, France, Africa and many other countries, and established three overseas offices in New York, Paris and Pace to effectively enhance the overall competitiveness of the Shenzhen underwear industry.
Zhang Fengwei, executive vice president and secretary-general of the Shenzhen Underwear Industry Association, said that the enthusiasm of Shenzhen underwear companies to participate in overseas exhibitions has been increasing year by year, which not only reflects the overall awareness of “going out” of underwear brands, but also confirms this strategy. Necessity and effectiveness. Therefore, the association will continue to respond to the country's "One Belt and One Road" policy, insist on leading enterprises to "go global", and strive to promote Shenzhen underwear to the international arena and enhance the visibility and influence of regional brands.
During the Magic Show's participation in the exhibition, in addition to static display, the Shenzhen Underwear Group further highlighted the advantages of Shenzhen's underwear and strengthened the promotion of regional brands by holding the “Shenzhen Underwear Dancing World” fashion release and promotion activities. At the exhibition site, Chinese supermodel Jiang Beibei led Chinese and foreign models to stage a wonderful underwear show. The interpretation of the infinite charm of Chinese underwear culture has attracted the attention of countless audiences.
At the same time, the nationwide promotion project for the Shenzhen underwear brand was launched on August 13 in Beijing time in Jinan, Shandong Province. Star concerts, summit forums, charity cooperatives and other large-scale events will go hand in hand, and “Shenzhen underwear” will be held in the country. Cities are heavily omnidirectional for promotion
Through intensive activities at home and abroad over the same period, Shenzhen Underwear has successfully built a diversified and comprehensive promotion campaign. With its advantages in a wide range of radiation and industrial clusters, Shenzhen underwear is expected to form a strong regional brand in the country and even in the world. The effect will push the development of Shenzhen underwear brand to a new level.
In the future, the association will seize new opportunities in the “One Belt and One Road” strategy, accelerate the pace of “going global” in Shenzhen underwear, promote the internationalization of Shenzhen underwear brand regionally, systematically, and lastingly, strengthen the external exchange and cooperation of the underwear industry, and make Shenzhen underwear truly Facing the global, realize the vision of “Shenzhen underwear dancing the world”.
Recently, Wang Zhi, consultant of the Expert Technical Committee of China Knitting Industry Association, led the research team of “Knitting Flat Continuous Wet Processing Technology Group Standard Project”, Professor Xu Hong of Donghua University, Liu Zhongjun and Li Jincai of the Technical Department of China Knitting Industry Association. The main application companies involved in the process conducted on-site investigations and actual visits.
It is reported that the current knitting printing and dyeing industry in Guangdong is actively carrying out related technological transformations, especially with the continuous improvement of environmental protection requirements. The knitting flat continuous wet processing process has been recognized by many knitting printing and dyeing enterprises because of its outstanding characteristics of energy saving and consumption reduction. Many local enterprises in Guangdong actively purchase equipment to improve production technology. The visits of Dongguan Chaoying, Guangdong Jinxing, Foshan Sanshui Guanwei Run, Yingde Shiyi Changfeng, Dongguan Shatian Lihai, Zhongshan Xinhengrun, Foshan Lianda, Shantou Dingtaifeng, Foshan Shunde Caihui and other companies generally reflect this Process technology has a very obvious effect on improving the processing efficiency of enterprises, increasing production, saving energy and reducing consumption, improving product processing quality, and better adapting to environmental protection and energy saving requirements. While obtaining better economic and energy-saving and emission-reducing benefits, enterprises have gradually accumulated more practical production experience through cooperation with upstream equipment development enterprises. Equipment and processes are running well, and most enterprises report that they will further increase investment in this equipment. , continue to introduce related equipment.
In order to comply with the needs of the current industry development, at the same time, to effectively regulate the market, to avoid the impact of bad equipment on the market, to lead the development of the industry, and to facilitate downstream users to better select equipment and processes, China Knitting Industry Association in December 2017 The development of the Knitting Flat Continuous Wet Process Technology Group Standard (Project No.: 201701-CKIA001) was initiated. The project involved 3 pre-treatments of knit flat width (knit flat continuous boiling and bleaching process, cold pre-treatment + flat width cooking). 7 kinds of mature products such as bleaching process, chemical fiber knitted fabric degreasing and washing process) and knit flat-width post-processing (washing process after dyeing cylinder dyeing process, post-printing process, cold-washing dyeing process, yarn-dyed knitted fabric washing process) Knitting continuous wet processing route. At present, the group project has obtained equipment companies such as Donghua University and Hengtian Lixin, Opeltek, Benninger, Jiangyin Fuda, Dongsheng Digital, Zhejiang Lianke, Guangdong Demei, Ningbo Huake and other auxiliary enterprises, Zhejiang Jia The name, Fujian Fengzhu, Shaoxing Feiya, Shaoxing Grand Publishing, Guangdong Jinxing, Guangdong Chaoying and other application companies strongly support. After this research, the research team basically grasped the key technical key points and related parameter values of the related equipment, which laid a good foundation for the drafting of the standard. The research team will form relevant research reports at the end of June and complete the preparation of the first draft of the standard, complete the relevant tasks on time, and promote the popularization of the process technology and related equipment in the industry.
On September 28th, the 3rd China Haiyang Knitted Sweaters Knit Art Festival yarn exhibition was grandly held at the Maoye Venture Innovation Park in Haiyang City, Shandong Province. The exhibition was held by China National Textile and Apparel Council, Haiyang Municipal People’s Government, and China Knitting Industry. The association is co-sponsored for two days.
In his speech, Yang Jichao stated that the sweater industry is the pillar industry and the civil production industry in Haiyang. The annual output of 500 million sweaters is 10 million tons converted into yarns, which shows that the industrial volume is large. Haiyang sweaters industry is in the stage of transformation, upgrading, brand creation, so it puts higher demands on the variety and quality of yarns. It is hoped that the wool yarn enterprises will integrate upstream and downstream of the industrial chain and make full use of this development opportunity and platform to jointly promote the prosperity and development of the Haiyang sweater industry.
Wu Dezhu said in his speech that the yarn exhibition aims at “facing the world, serving the industry, exchanges and cooperation, and development and win-win results”. On the one hand, it provides Haiyang sweater companies with a comprehensive understanding of the domestic and international trend of the knitted sweater industry at home. With development trends, the opportunity to arrange procurement plans at preferential prices; on the other hand, exhibitors from afar have built a platform for comprehensively understanding the sweater industry and in-depth docking for the Haiyang market. In the future, the yarn exhibition hall of the Haiyang Mao Zedong Innovation Park will bring together the latest samples of yarn manufacturers from all over the world and provide convenient and efficient procurement channels for the majority of companies.
Later, Yang Jichao and his party visited Huafu Color Spinning Co., Ltd., Nantong Johnson & Johnson Graphene Technology Co., Ltd., Jilin Chemical Fibre Group Co., Ltd., Dalang Maozhi.com, Jiangsu Jiuzhou Textile Co., Ltd., Blum Oriental Co., Ltd., and Shandong St. Run Textile Co., Ltd. and other exhibitors, and watched the latest works of many outstanding designers signed with the Haiyang Sweater Innovation Innovation Park.
Dr. Gu Wen of Donghua University School of Clothing and Design interprets “2018/19 autumn and winter knit color trends and trend highlights.” She pointed out that the overall trend of knitting design is represented by three aspects: romantic, comfortable and retro. Natural, lazy and folk, personality, fun and sports. Romantic, comfortable and retro, monochrome suits, romantic pastels, elegant blue-gray, bright stars and other trend colors become a trend, comfortable home, elegant dress, minimalist long, retro romantic, ladies dress and other trend styles lead the fashion . In natural, lazy and folk customs, colors such as the Wizard of Oz, magnificent gardens, and mottled mountains and mountains have become trends. Abstract camouflage, animal skin texture, island nomadism, animal totem, and hand tassel have become trends. In terms of personality, interest and sports, fluorescent bright color, coke orange color, urban warm gray, saturated color hit color trend, proportional games, shaping sleeves, fun lines, fun sutures, hood trend, retro sports, etc. become trend styles
"Knitting flat continuous wet processing technology technology group project"
Recently, Wang Zhi, consultant of the Expert Technical Committee of China Knitting Industry Association, led the research team of “Knitting Flat Continuous Wet Processing Technology Group Standard Project”, Professor Xu Hong of Donghua University, Liu Zhongjun and Li Jincai of the Technical Department of China Knitting Industry Association
