As an important part of the Chinese spirit, Premier Li Keqiang once pointed out: "We must vigorously promote the spirit of craftsmen, plant the artisan culture, fulfill professional ethics, admire excellence, cultivate many 'Chinese craftsmen', and build more world-renowned 'Chinese brands. 'To promote China's economic development into the quality era. "The roots of the culture and aesthetics of the artisan culture, its return and revival is carrying the "Chinese craftsmanship", "national goods self-improvement" era dream.
Thanks to the rapid growth of the Chinese economy in the past 40 years, with the increasing supply of goods and the rising living standards, the transformation of traditional consumption concepts has spawned the emergence of a new middle class; at the same time, the pursuit of a better life by the new middle class has already Become a powerful driving force for industrial transformation and upgrading. The “new craftsmen” who make good things in the era serve new consumers through new craftsmanship and paradigms; and the “new Chinese goods” they create are closely related to contemporary new technologies, new aesthetics and new lifestyles. Many "new craftsmen" and "new Chinese goods" need to use the power of the outside world to move to a larger stage, so that the beautiful value of ingenuity is seen by the new consumer groups.
Tencent's advertising and marketing service line, together with well-known financial writer Wu Xiaobo, officially launched the “New Craftsman New Domestic Product” brand plan in September this year. After more than two months of careful preparation, the two sides officially launched a regional art collection campaign on November 15th.
During this “New Craftsman New Domestic Product” brand plan, Tencent's advertising marketing service line and Wu Xiaobo channel will jointly invest 10 million Tencent Advertising Fund, which is specially used for brand marketing promotion of excellent and ingenious enterprises. The ingenious enterprise selected for the "New Craftsman New Chinese" brand plan will showcase the wonderful products and brand stories to millions of new middle-class consumers through Tencent's social platform with a large number of users; Tencent's marketing experts will also provide customized products for the ingenuity of the company. The advertising solution to help them optimize the delivery process and advertising content, and tell every precious ingenuity story; in addition, Wu Xiaobo channel will also provide "2018 new artisan white paper", "new craftsman acceleration plan" credit, etc. Professional support, accelerate the creation of new craftsmen to become entrepreneurs, and help build new domestic brands.
According to the US tariff reduction route map, after the TPP takes effect, most of the tariffs on footwear imported from Vietnam will be eliminated. The current tariff is 37.5%-40%. Therefore, the elimination of tariffs will promote Vietnam’s footwear exports to the United States, but Vietnam. Still subject to the rules of origin.
In addition to footwear, the tariffs on wood products will also be lowered. At present, the two major destinations for the export of Vietnamese wood products are the United States and Japan.
According to the statistics of the General Administration of Customs of Vietnam, Vietnam’s (2015) annual footwear exports totaled US$8.75 billion, up 17.7% from the same period of the previous year (2014), with the largest number in the United States, amounting to US$3.03 billion. In the same period, it grew by 26.1%, followed by the EU of 2.9 billion US dollars, up 12.9%, and mainland China 542 million US dollars, up 45.4%.
During the same period, the total export value of wood products reached 4.9 billion US dollars, up 9.3% over the same period of last year, including the largest in the United States, reaching 1.91 billion US dollars, up 18.9%, followed by Japan, 733 million US dollars, up 3.8%.
"New craftsman new Chinese goods" brand plan, let every ingenuity not be disappointed
Tencent's advertising and marketing service line, together with well-known financial writer Wu Xiaobo, officially launched the “New Craftsman New Domestic Product” brand plan in September this year.
