Tencent's advertising and marketing service line, together with well-known financial writer Wu Xiaobo, officially launched the “New Craftsman New Domestic Product” brand plan in September this year. After more than two months of careful preparation, the two sides officially launched a regional art collection campaign on November 15th.
During this “New Craftsman New Domestic Product” brand plan, Tencent's advertising marketing service line and Wu Xiaobo channel will jointly invest 10 million Tencent Advertising Fund, which is specially used for brand marketing promotion of excellent and ingenious enterprises. The ingenious enterprise selected for the "New Craftsman New Chinese" brand plan will showcase the wonderful products and brand stories to millions of new middle-class consumers through Tencent's social platform with a large number of users; Tencent's marketing experts will also provide customized products for the ingenuity of the company. The advertising solution to help them optimize the delivery process and advertising content, and tell every precious ingenuity story; in addition, Wu Xiaobo channel will also provide "2018 new artisan white paper", "new craftsman acceleration plan" credit, etc. Professional support, accelerate the creation of new craftsmen to become entrepreneurs, and help build new domestic brands.
In Handu Yishe, whether in the production or sales center, employees are busy staring at the computer screen without exception, this is the first impression left by this clothing e-commerce company. It is also relying on the advanced technology of the Internet to make this clothing company create a miracle of rapid development in just a few years. This year's "Double 11", sales of 284 million yuan once again proved this.
"If the Internet has brought us something, I think the most valuable thing is that it can provide us with big data support. The sales curve and customer evaluation of each clothing can be clearly read through the Internet to guide In terms of production, we use the Internet to guide the supply chain and only pursue the styles that consumers like, so as to quickly increase market share.” Jia Peng, deputy general manager of Shandong Handu Yishe E-commerce Group, said.
In terms of product supply chain, Handu Yishe based on Internet thinking, drawing on the advanced management concepts of e-commerce at home and abroad, has created a flexible response, flexible and efficient flexible supply chain warehousing mode. In the traditional clothing industry's supply chain, due to the lack of real-time docking between the various links, product information can not be timely feedback, it is easy to cause problems such as insufficient inventory of hot-selling products and inventory backlog of slow-moving products. In all aspects of the flexible supply chain of Handu Yishe, the information is transparent and interlocking. Once the problem arises, all links can respond quickly and quickly respond to abnormal situations. In addition, it requires enterprises to make reasonable predictions on product sales. And effective planning, so that we can always control the market trend, while achieving the sales target, we can ensure a high after-sales rate and avoid inventory backlogs.
"Currently, there are more than 200 suppliers' factories in the country serving Handu clothing, and they have survived and expanded year by year due to the large number of orders attached to Handu clothing. Due to the scattered distribution and limited geographical environment, these processing factories are difficult to The headquarters of Duyishe has achieved timely contact and more efficient communication. Therefore, establishing its own flexible supply chain storage center and attracting foreign factories to develop production business is the key direction of Handu Yishe in the upgrading of supply chain. Jia Peng said that by building a flexible supply chain storage center to achieve intelligent and refined management, it can greatly shorten the cycle of production, supply and marketing, and strengthen information transmission and exchange, so that the supply chain can be quickly made according to market demand. reaction. At the same time, it can play an industrial agglomeration role and gradually form an e-commerce industry cluster mainly composed of professional e-commerce and e-commerce services, which will contribute to the rapid development of e-commerce in Jinan and Shandong Province.
As an important part of the Chinese spirit, Premier Li Keqiang once pointed out: "We must vigorously promote the spirit of craftsmen, plant the artisan culture, fulfill professional ethics, admire excellence, cultivate many 'Chinese craftsmen', and build more world-renowned 'Chinese brands. 'To promote China's economic development into the quality era. "The roots of the culture and aesthetics of the artisan culture, its return and revival is carrying the "Chinese craftsmanship", "national goods self-improvement" era dream.
Thanks to the rapid growth of the Chinese economy in the past 40 years, with the increasing supply of goods and the rising living standards, the transformation of traditional consumption concepts has spawned the emergence of a new middle class; at the same time, the pursuit of a better life by the new middle class has already Become a powerful driving force for industrial transformation and upgrading. The “new craftsmen” who make good things in the era serve new consumers through new craftsmanship and paradigms; and the “new Chinese goods” they create are closely related to contemporary new technologies, new aesthetics and new lifestyles. Many "new craftsmen" and "new Chinese goods" need to use the power of the outside world to move to a larger stage, so that the beautiful value of ingenuity is seen by the new consumer groups.
"Internet +" to create a new clothing ecosystem
In Handu Yishe, whether in the production or sales center, employees are busy staring at the computer screen without exception, this is the first impression left by this clothing e-commerce company.
