In Handu Yishe, whether in the production or sales center, employees are busy staring at the computer screen without exception, this is the first impression left by this clothing e-commerce company. It is also relying on the advanced technology of the Internet to make this clothing company create a miracle of rapid development in just a few years. This year's "Double 11", sales of 284 million yuan once again proved this.
"If the Internet has brought us something, I think the most valuable thing is that it can provide us with big data support. The sales curve and customer evaluation of each clothing can be clearly read through the Internet to guide In terms of production, we use the Internet to guide the supply chain and only pursue the styles that consumers like, so as to quickly increase market share.” Jia Peng, deputy general manager of Shandong Handu Yishe E-commerce Group, said.
In terms of product supply chain, Handu Yishe based on Internet thinking, drawing on the advanced management concepts of e-commerce at home and abroad, has created a flexible response, flexible and efficient flexible supply chain warehousing mode. In the traditional clothing industry's supply chain, due to the lack of real-time docking between the various links, product information can not be timely feedback, it is easy to cause problems such as insufficient inventory of hot-selling products and inventory backlog of slow-moving products. In all aspects of the flexible supply chain of Handu Yishe, the information is transparent and interlocking. Once the problem arises, all links can respond quickly and quickly respond to abnormal situations. In addition, it requires enterprises to make reasonable predictions on product sales. And effective planning, so that we can always control the market trend, while achieving the sales target, we can ensure a high after-sales rate and avoid inventory backlogs.
"Currently, there are more than 200 suppliers' factories in the country serving Handu clothing, and they have survived and expanded year by year due to the large number of orders attached to Handu clothing. Due to the scattered distribution and limited geographical environment, these processing factories are difficult to The headquarters of Duyishe has achieved timely contact and more efficient communication. Therefore, establishing its own flexible supply chain storage center and attracting foreign factories to develop production business is the key direction of Handu Yishe in the upgrading of supply chain. Jia Peng said that by building a flexible supply chain storage center to achieve intelligent and refined management, it can greatly shorten the cycle of production, supply and marketing, and strengthen information transmission and exchange, so that the supply chain can be quickly made according to market demand. reaction. At the same time, it can play an industrial agglomeration role and gradually form an e-commerce industry cluster mainly composed of professional e-commerce and e-commerce services, which will contribute to the rapid development of e-commerce in Jinan and Shandong Province.
In Jinan, there are also many small and medium-sized clothing companies on the road of "Internet +" transformation, Jinan Rosman Knitting Co., Ltd. is one of them.
“At first, we mainly made foreign trade clothing. Later, we suffered from low profit growth and turned our attention to the network. At the end of 2010, we had the first online order. Through the analysis of various data, we studied which version is good to sell, And with it as the main production direction. We develop the market with good style and quality on the Internet. Taobao shop has been operating for 3 years, and now has 110,000 audiences. Only this year, 'Double 11' sold more than 5,000 orders a day. "To talk about the "Internet +" transformation path of the company, Du Yunxia, general manager of Jinan Rosman Knitting Co., Ltd., has a lot of emotions.
“It can be said that without the Internet, there is no big step-by-step development of today's enterprises. The transformation allows us to better adapt to the market and carry out better innovations.” Du Yunxia said that from 2011 to 2015, thanks to “Internet +" The use of thinking, the company's performance has achieved a 25% annual growth. Next, she plans to promote the products on the whole platform of the network, so that more citizens can pay attention to this local brand of Jinan.
It is understood that in order to help more traditional clothing enterprises to use the "Internet +" model to transform and develop, some e-commerce clothing enterprises have been trying to build a service platform, and Handu Yishe is one of them. According to Jia Peng, Handu Yishe’s Internet brand incubation base was officially launched in the second half of 2014. For traditional enterprises planning to develop online business, they provide professional Internet operation guidance and photography, warehousing and customer service services. Resources. At present, Handu Yishe's category of products has covered women's wear, children's wear, underwear, etc. It is planned to cooperate with international brands while operating the current six brands in 2015. "We provide services such as customer service, warehousing and product sales through such a platform. Through the transformation of a home enterprise, the Jinan garment industry gradually forms a certain Internet atmosphere, and promotes enterprise development and innovation through advanced Internet technology. We will make Jinan a long-term goal of the capital of Chinese clothing brands.” Jia Peng said.
Tencent's advertising and marketing service line, together with well-known financial writer Wu Xiaobo, officially launched the “New Craftsman New Domestic Product” brand plan in September this year. After more than two months of careful preparation, the two sides officially launched a regional art collection campaign on November 15th.
During this “New Craftsman New Domestic Product” brand plan, Tencent's advertising marketing service line and Wu Xiaobo channel will jointly invest 10 million Tencent Advertising Fund, which is specially used for brand marketing promotion of excellent and ingenious enterprises. The ingenious enterprise selected for the "New Craftsman New Chinese" brand plan will showcase the wonderful products and brand stories to millions of new middle-class consumers through Tencent's social platform with a large number of users; Tencent's marketing experts will also provide customized products for the ingenuity of the company. The advertising solution to help them optimize the delivery process and advertising content, and tell every precious ingenuity story; in addition, Wu Xiaobo channel will also provide "2018 new artisan white paper", "new craftsman acceleration plan" credit, etc. Professional support, accelerate the creation of new craftsmen to become entrepreneurs, and help build new domestic brands.
Small and medium-sized garment enterprises accelerate the transformation of “touching the net”
In Jinan, there are also many small and medium-sized clothing companies on the road of "Internet +" transformation, Jinan Rosman Knitting Co., Ltd. is one of them.
