Small and medium-sized garment enterprises accelerate the transformation of “touching the net”

In Jinan, there are also many small and medium-sized clothing companies on the road of "Internet +" transformation, Jinan Rosman Knitting Co., Ltd. is one of them.

“At first, we mainly made foreign trade clothing. Later, we suffered from low profit growth and turned our attention to the network. At the end of 2010, we had the first online order. Through the analysis of various data, we studied which version is good to sell, And with it as the main production direction. We develop the market with good style and quality on the Internet. Taobao shop has been operating for 3 years, and now has 110,000 audiences. Only this year, 'Double 11' sold more than 5,000 orders a day. "To talk about the "Internet +" transformation path of the company, Du Yunxia, general manager of Jinan Rosman Knitting Co., Ltd., has a lot of emotions.

“It can be said that without the Internet, there is no big step-by-step development of today's enterprises. The transformation allows us to better adapt to the market and carry out better innovations.” Du Yunxia said that from 2011 to 2015, thanks to “Internet +" The use of thinking, the company's performance has achieved a 25% annual growth. Next, she plans to promote the products on the whole platform of the network, so that more citizens can pay attention to this local brand of Jinan.

It is understood that in order to help more traditional clothing enterprises to use the "Internet +" model to transform and develop, some e-commerce clothing enterprises have been trying to build a service platform, and Handu Yishe is one of them. According to Jia Peng, Handu Yishe’s Internet brand incubation base was officially launched in the second half of 2014. For traditional enterprises planning to develop online business, they provide professional Internet operation guidance and photography, warehousing and customer service services. Resources. At present, Handu Yishe's category of products has covered women's wear, children's wear, underwear, etc. It is planned to cooperate with international brands while operating the current six brands in 2015. "We provide services such as customer service, warehousing and product sales through such a platform. Through the transformation of a home enterprise, the Jinan garment industry gradually forms a certain Internet atmosphere, and promotes enterprise development and innovation through advanced Internet technology. We will make Jinan a long-term goal of the capital of Chinese clothing brands.” Jia Peng said.

Driven by the "Internet +" tide, the agglomeration effect of the "Internet +" in the apparel industry is increasingly prominent. Taobao Town and Taobao Village, which rely on the rapid rise of the Internet, have become the best examples.

Daji Town, Cao County, Shandong Province, is a famous Taobao town in the province. In recent years, the e-commerce business model of “Taobao shop + apparel processing and sales” has been in full swing in the town. At present, there are more than 480 large-scale clothing processing households in the town, with more than 8,000 online stores. In 2014, the e-commerce transaction amounted to 500 million yuan. The town has more than 3,800 broadband households, the highest in the province. Among them, more than 280 households in 300 households in Dinglou Village have Taobao shop, accounting for more than 95% of the village, more than 280 optical cable households, 95% of households, and thousands of surrounding villages. The villagers are engaged in the apparel processing industry, attracting more than 10 logistics express companies to set up here. From the beginning, only the production of photography costumes to the various children's performance costumes, national costumes, photography props, dance shoes, embroidery, fabrics, fashion accessories, etc., the whole town has formed a complete industrial chain.

"In my opinion, the combination of the clothing industry and the 'Internet +' is correct. On the basis of the individual clothing industry, we should focus on strengthening the synergy effect of the industrial chain, and closely combine quality, users and market to agglomerate effects. Promote the textile and garment industry to develop better and faster.” Yao Mu, an academician of the Chinese Academy of Engineering, said that the apparel industry must accelerate the comprehensive promotion of the “Internet +” industry chain. The comprehensive promotion of the whole industry chain here not only refers to the R&D, production, processing, and dissemination of sales, but also includes the construction of new infrastructure, new production factors, and a new division of labor system. In particular, the changes in the organizational system of industrial enterprises include the cloudization of organizational structure, the opening of organizational boundaries, and the miniaturization of organizational scale.

“Only the high integration of supply chain can support the collaborative innovation of supply chain. In the future, small and medium-sized textile and garment enterprises must integrate into the supply chain and innovate in the supply chain, which is the key to the future development of the company.” Fu Guangwei, deputy director of China Textile Information Center It is believed that fragmented innovation cannot make a company achieve steady, sustained and healthy development. In this case, the idea of integrated innovation is indispensable. Through the integration in the industrial chain, the isolated things or innovative elements can be connected in a certain way, cooperate with each other, promote each other, and all the links respond to the innovation results, so as to have the possibility of industrialization.

In Handu Yishe, whether in the production or sales center, employees are busy staring at the computer screen without exception, this is the first impression left by this clothing e-commerce company. It is also relying on the advanced technology of the Internet to make this clothing company create a miracle of rapid development in just a few years. This year's "Double 11", sales of 284 million yuan once again proved this.

"If the Internet has brought us something, I think the most valuable thing is that it can provide us with big data support. The sales curve and customer evaluation of each clothing can be clearly read through the Internet to guide In terms of production, we use the Internet to guide the supply chain and only pursue the styles that consumers like, so as to quickly increase market share.” Jia Peng, deputy general manager of Shandong Handu Yishe E-commerce Group, said.

In terms of product supply chain, Handu Yishe based on Internet thinking, drawing on the advanced management concepts of e-commerce at home and abroad, has created a flexible response, flexible and efficient flexible supply chain warehousing mode. In the traditional clothing industry's supply chain, due to the lack of real-time docking between the various links, product information can not be timely feedback, it is easy to cause problems such as insufficient inventory of hot-selling products and inventory backlog of slow-moving products. In all aspects of the flexible supply chain of Handu Yishe, the information is transparent and interlocking. Once the problem arises, all links can respond quickly and quickly respond to abnormal situations. In addition, it requires enterprises to make reasonable predictions on product sales. And effective planning, so that we can always control the market trend, while achieving the sales target, we can ensure a high after-sales rate and avoid inventory backlogs.

"Currently, there are more than 200 suppliers' factories in the country serving Handu clothing, and they have survived and expanded year by year due to the large number of orders attached to Handu clothing. Due to the scattered distribution and limited geographical environment, these processing factories are difficult to The headquarters of Duyishe has achieved timely contact and more efficient communication. Therefore, establishing its own flexible supply chain storage center and attracting foreign factories to develop production business is the key direction of Handu Yishe in the upgrading of supply chain. Jia Peng said that by building a flexible supply chain storage center to achieve intelligent and refined management, it can greatly shorten the cycle of production, supply and marketing, and strengthen information transmission and exchange, so that the supply chain can be quickly made according to market demand. reaction. At the same time, it can play an industrial agglomeration role and gradually form an e-commerce industry cluster mainly composed of professional e-commerce and e-commerce services, which will contribute to the rapid development of e-commerce in Jinan and Shandong Province.