Driven by the "Internet +" tide, the agglomeration effect of the "Internet +" in the apparel industry is increasingly prominent. Taobao Town and Taobao Village, which rely on the rapid rise of the Internet, have become the best examples.
Daji Town, Cao County, Shandong Province, is a famous Taobao town in the province. In recent years, the e-commerce business model of “Taobao shop + apparel processing and sales” has been in full swing in the town. At present, there are more than 480 large-scale clothing processing households in the town, with more than 8,000 online stores. In 2014, the e-commerce transaction amounted to 500 million yuan. The town has more than 3,800 broadband households, the highest in the province. Among them, more than 280 households in 300 households in Dinglou Village have Taobao shop, accounting for more than 95% of the village, more than 280 optical cable households, 95% of households, and thousands of surrounding villages. The villagers are engaged in the apparel processing industry, attracting more than 10 logistics express companies to set up here. From the beginning, only the production of photography costumes to the various children's performance costumes, national costumes, photography props, dance shoes, embroidery, fabrics, fashion accessories, etc., the whole town has formed a complete industrial chain.
"In my opinion, the combination of the clothing industry and the 'Internet +' is correct. On the basis of the individual clothing industry, we should focus on strengthening the synergy effect of the industrial chain, and closely combine quality, users and market to agglomerate effects. Promote the textile and garment industry to develop better and faster.” Yao Mu, an academician of the Chinese Academy of Engineering, said that the apparel industry must accelerate the comprehensive promotion of the “Internet +” industry chain. The comprehensive promotion of the whole industry chain here not only refers to the R&D, production, processing, and dissemination of sales, but also includes the construction of new infrastructure, new production factors, and a new division of labor system. In particular, the changes in the organizational system of industrial enterprises include the cloudization of organizational structure, the opening of organizational boundaries, and the miniaturization of organizational scale.
“Only the high integration of supply chain can support the collaborative innovation of supply chain. In the future, small and medium-sized textile and garment enterprises must integrate into the supply chain and innovate in the supply chain, which is the key to the future development of the company.” Fu Guangwei, deputy director of China Textile Information Center It is believed that fragmented innovation cannot make a company achieve steady, sustained and healthy development. In this case, the idea of integrated innovation is indispensable. Through the integration in the industrial chain, the isolated things or innovative elements can be connected in a certain way, cooperate with each other, promote each other, and all the links respond to the innovation results, so as to have the possibility of industrialization.
At 1:30 am on November 12, the Bachu Railway Freight Yard of the Kashgar Railway Freight Center was brightly lit. A table-carrying machine was running back and forth between the cotton warehouse and the railway wagon. With the roar, the cotton loading operation gradually entered a climax, for the night. In the winter, the border town of Bengbu in the southern part of the country outlines a hot production scene.
Bachu County in the radiation area of Kashi Freight Center of Urumqi Railway Station is located in the south of Tianshan Mountain and the northwestern edge of Tarim Basin. It is a national high-quality cotton production base and one of the largest cotton reserves in the country and an important cotton distribution center in southern Xinjiang.
“Entering October is the peak season for new cotton purchases and ginning production in Bachu County. The transportation of cotton to the interior also enters a seasonal high demand period. In the first week of November alone, customers are requested to drive 516 cars. Currently, there are 202 cars loaded. Cotton sent 11696 tons. At present, there is not enough vehicle supply for railway boxcars. How to coordinate the organization of vehicle sources and meet the demand of customers for cotton transmission has become a difficult problem that we urgently need to solve.” Liu Ping, the duty officer of the freight station of Bachu Railway Freight Yard, introduced.
According to statistics, at present, the Bachu Railway Freight Yard of the Kashgar Railway Freight Center has an average daily shipment of 51 cars and an average of 3,060 tons of cotton per day. South Xinjiang cotton has been used as an express train for railway transportation, which has played an important role in stimulating the local economy and increasing farmers' income. Railway freight transport is affectionately referred to as the “Golden Train” by local farmers.
In Jinan, there are also many small and medium-sized clothing companies on the road of "Internet +" transformation, Jinan Rosman Knitting Co., Ltd. is one of them.
“At first, we mainly made foreign trade clothing. Later, we suffered from low profit growth and turned our attention to the network. At the end of 2010, we had the first online order. Through the analysis of various data, we studied which version is good to sell, And with it as the main production direction. We develop the market with good style and quality on the Internet. Taobao shop has been operating for 3 years, and now has 110,000 audiences. Only this year, 'Double 11' sold more than 5,000 orders a day. "To talk about the "Internet +" transformation path of the company, Du Yunxia, general manager of Jinan Rosman Knitting Co., Ltd., has a lot of emotions.
“It can be said that without the Internet, there is no big step-by-step development of today's enterprises. The transformation allows us to better adapt to the market and carry out better innovations.” Du Yunxia said that from 2011 to 2015, thanks to “Internet +" The use of thinking, the company's performance has achieved a 25% annual growth. Next, she plans to promote the products on the whole platform of the network, so that more citizens can pay attention to this local brand of Jinan.
It is understood that in order to help more traditional clothing enterprises to use the "Internet +" model to transform and develop, some e-commerce clothing enterprises have been trying to build a service platform, and Handu Yishe is one of them. According to Jia Peng, Handu Yishe’s Internet brand incubation base was officially launched in the second half of 2014. For traditional enterprises planning to develop online business, they provide professional Internet operation guidance and photography, warehousing and customer service services. Resources. At present, Handu Yishe's category of products has covered women's wear, children's wear, underwear, etc. It is planned to cooperate with international brands while operating the current six brands in 2015. "We provide services such as customer service, warehousing and product sales through such a platform. Through the transformation of a home enterprise, the Jinan garment industry gradually forms a certain Internet atmosphere, and promotes enterprise development and innovation through advanced Internet technology. We will make Jinan a long-term goal of the capital of Chinese clothing brands.” Jia Peng said.
South Xinjiang cotton hits the "Golden Train" of railway transportation
At 1:30 am on November 12, the Bachu Railway Freight Yard of the Kashgar Railway Freight Center was brightly lit. A table-carrying machine was running back and forth between the cotton warehouse and the railway wagon.
