At 1:30 am on November 12, the Bachu Railway Freight Yard of the Kashgar Railway Freight Center was brightly lit. A table-carrying machine was running back and forth between the cotton warehouse and the railway wagon. With the roar, the cotton loading operation gradually entered a climax, for the night. In the winter, the border town of Bengbu in the southern part of the country outlines a hot production scene.
Bachu County in the radiation area of Kashi Freight Center of Urumqi Railway Station is located in the south of Tianshan Mountain and the northwestern edge of Tarim Basin. It is a national high-quality cotton production base and one of the largest cotton reserves in the country and an important cotton distribution center in southern Xinjiang.
“Entering October is the peak season for new cotton purchases and ginning production in Bachu County. The transportation of cotton to the interior also enters a seasonal high demand period. In the first week of November alone, customers are requested to drive 516 cars. Currently, there are 202 cars loaded. Cotton sent 11696 tons. At present, there is not enough vehicle supply for railway boxcars. How to coordinate the organization of vehicle sources and meet the demand of customers for cotton transmission has become a difficult problem that we urgently need to solve.” Liu Ping, the duty officer of the freight station of Bachu Railway Freight Yard, introduced.
According to statistics, at present, the Bachu Railway Freight Yard of the Kashgar Railway Freight Center has an average daily shipment of 51 cars and an average of 3,060 tons of cotton per day. South Xinjiang cotton has been used as an express train for railway transportation, which has played an important role in stimulating the local economy and increasing farmers' income. Railway freight transport is affectionately referred to as the “Golden Train” by local farmers.
Although China's clothing e-commerce started late, it has grown rapidly. In 2013, the online penetration rate surpassed that of the United States, ranking first in the world. In 2014, it continued to climb to 15.6%. The online shopping market potential of the apparel industry is expected. The report believes that the rise and popularity of mobile internet technology has further driven the booming mobile shopping market. It is expected that by the end of 2015, the mobile terminal will become the most important platform for the online shopping market in China, which will enable the digital retail of the apparel industry to be transformed from e-commerce and multi-channel to deeper O2O cross-channel and digital omni-channel.
The nature of the dynamic changes in fashion trends determines the need for dynamic analysis of industry demand. In recent years, the wave of big data has become the emerging focus of the industry, and brands and retailers are looking forward to using Big Data to solve problems from day-to-day operations to important decisions.
Although the mature model of big data is far from being formed, the support of big data and analytics technology for business strategy and precision marketing cannot be ignored, and brands and retailers need long-term planning.
Driven by the "Internet +" tide, the agglomeration effect of the "Internet +" in the apparel industry is increasingly prominent. Taobao Town and Taobao Village, which rely on the rapid rise of the Internet, have become the best examples.
Daji Town, Cao County, Shandong Province, is a famous Taobao town in the province. In recent years, the e-commerce business model of “Taobao shop + apparel processing and sales” has been in full swing in the town. At present, there are more than 480 large-scale clothing processing households in the town, with more than 8,000 online stores. In 2014, the e-commerce transaction amounted to 500 million yuan. The town has more than 3,800 broadband households, the highest in the province. Among them, more than 280 households in 300 households in Dinglou Village have Taobao shop, accounting for more than 95% of the village, more than 280 optical cable households, 95% of households, and thousands of surrounding villages. The villagers are engaged in the apparel processing industry, attracting more than 10 logistics express companies to set up here. From the beginning, only the production of photography costumes to the various children's performance costumes, national costumes, photography props, dance shoes, embroidery, fabrics, fashion accessories, etc., the whole town has formed a complete industrial chain.
"In my opinion, the combination of the clothing industry and the 'Internet +' is correct. On the basis of the individual clothing industry, we should focus on strengthening the synergy effect of the industrial chain, and closely combine quality, users and market to agglomerate effects. Promote the textile and garment industry to develop better and faster.” Yao Mu, an academician of the Chinese Academy of Engineering, said that the apparel industry must accelerate the comprehensive promotion of the “Internet +” industry chain. The comprehensive promotion of the whole industry chain here not only refers to the R&D, production, processing, and dissemination of sales, but also includes the construction of new infrastructure, new production factors, and a new division of labor system. In particular, the changes in the organizational system of industrial enterprises include the cloudization of organizational structure, the opening of organizational boundaries, and the miniaturization of organizational scale.
“Only the high integration of supply chain can support the collaborative innovation of supply chain. In the future, small and medium-sized textile and garment enterprises must integrate into the supply chain and innovate in the supply chain, which is the key to the future development of the company.” Fu Guangwei, deputy director of China Textile Information Center It is believed that fragmented innovation cannot make a company achieve steady, sustained and healthy development. In this case, the idea of integrated innovation is indispensable. Through the integration in the industrial chain, the isolated things or innovative elements can be connected in a certain way, cooperate with each other, promote each other, and all the links respond to the innovation results, so as to have the possibility of industrialization.
Clothing e-commerce should build "ability to master big data"
Although China's clothing e-commerce started late, it has grown rapidly. In 2013, the online penetration rate surpassed that of the United States, ranking first in the world. In 2014, it continued to climb to 15.6%.
