Although China's clothing e-commerce started late, it has grown rapidly. In 2013, the online penetration rate surpassed that of the United States, ranking first in the world. In 2014, it continued to climb to 15.6%. The online shopping market potential of the apparel industry is expected. The report believes that the rise and popularity of mobile internet technology has further driven the booming mobile shopping market. It is expected that by the end of 2015, the mobile terminal will become the most important platform for the online shopping market in China, which will enable the digital retail of the apparel industry to be transformed from e-commerce and multi-channel to deeper O2O cross-channel and digital omni-channel.
The nature of the dynamic changes in fashion trends determines the need for dynamic analysis of industry demand. In recent years, the wave of big data has become the emerging focus of the industry, and brands and retailers are looking forward to using Big Data to solve problems from day-to-day operations to important decisions.
Although the mature model of big data is far from being formed, the support of big data and analytics technology for business strategy and precision marketing cannot be ignored, and brands and retailers need long-term planning.
Outdoor travel to deal with changing weather, waterproof jackets, trousers and even shoes are very important, but I believe that many people are not particularly clear about the two concepts of fabric waterproofing and fabric water repellent, facing the increasing claims that their products are waterproof Functional outdoor brands will have some doubts. In the end, which fabrics are really waterproof, why should the products that have adopted waterproof fabrics be stressed after water repellent treatment?
Waterproofing of fabrics usually means that the fabric itself has waterproof functionality. After experiencing the initial compact fabrics and coated waterproof fabrics, the waterproof fabrics are now mainly based on bonded film fabrics. The key to waterproofing is the use of fabrics. Functional film.
At 1:30 am on November 12, the Bachu Railway Freight Yard of the Kashgar Railway Freight Center was brightly lit. A table-carrying machine was running back and forth between the cotton warehouse and the railway wagon. With the roar, the cotton loading operation gradually entered a climax, for the night. In the winter, the border town of Bengbu in the southern part of the country outlines a hot production scene.
Bachu County in the radiation area of Kashi Freight Center of Urumqi Railway Station is located in the south of Tianshan Mountain and the northwestern edge of Tarim Basin. It is a national high-quality cotton production base and one of the largest cotton reserves in the country and an important cotton distribution center in southern Xinjiang.
“Entering October is the peak season for new cotton purchases and ginning production in Bachu County. The transportation of cotton to the interior also enters a seasonal high demand period. In the first week of November alone, customers are requested to drive 516 cars. Currently, there are 202 cars loaded. Cotton sent 11696 tons. At present, there is not enough vehicle supply for railway boxcars. How to coordinate the organization of vehicle sources and meet the demand of customers for cotton transmission has become a difficult problem that we urgently need to solve.” Liu Ping, the duty officer of the freight station of Bachu Railway Freight Yard, introduced.
According to statistics, at present, the Bachu Railway Freight Yard of the Kashgar Railway Freight Center has an average daily shipment of 51 cars and an average of 3,060 tons of cotton per day. South Xinjiang cotton has been used as an express train for railway transportation, which has played an important role in stimulating the local economy and increasing farmers' income. Railway freight transport is affectionately referred to as the “Golden Train” by local farmers.