Performance is the main source of profits to maintain the source of the store, but also on behalf of the brand in the market under the competitive market trend, the daily business that is to ensure the achievement of the results, so the month as a unit to week as a unit or day As a unit, should set up a warning point, if found to reach the warning point that is to promote the activities to compensate for the gap, in order to be able to effectively and accurately achieve the purpose of the week should be established "promotional question bank", in case of situation that can come in handy.
As for the establishment of the warning standard, it will be due to the characteristics of the format and store differences, may wish to use the past normal performance trends as a reference value; a shop in the afternoon at 6 o'clock cumulative performance is usually 60% of the performance of the day. And so on, to store characteristics, the establishment of the warning point of reference value, the performance of the achievement of a considerable help. Of course, the establishment of early warning points can not be static, must always take into account the various factors at every point in order to meet the benefits at that time.
As for the establishment of the warning standard, it will be due to the characteristics of the format and store differences, may wish to use the past normal performance trends as a reference value; a shop in the afternoon at 6 o'clock cumulative performance is usually 60% of the performance of the day. And so on, to store characteristics, the establishment of the warning point of reference value, the performance of the achievement of a considerable help. Of course, the establishment of early warning points can not be static, must always take into account the various factors at every point in order to meet the benefits at that time.
1, with the year's marketing strategy
Store and consumer contact with the most intimate, between the company and the consumer is dependent on the marketing communication strategy to show each year the introduction of different themes of marketing strategies, consumers can build a better understanding of the brand image, so the annual marketing plan combined Marketing strategy, will make the brand image more intense, consumers increase the brand favorability, combined with marketing strategies can also make the use of resources more focused, with continued benefits. For example, a leisure clothing store annual marketing communication strategy theme for the "community life partner", organized by the community to promote the activities of the main target groups, showing the community's concern and common faith, so the "community leisure contest" promotional activities, To gather community feelings, and increase the community consumers on the shop's favorability.
2, consider the short season performance gap
Any brand will almost always have the characteristics of seasonal trends, there will be different rates of performance changes, so the annual business plan should have considered this feature, of course, promotional planning must take into account the impact of the season, off-season promotional activities in addition to delay Performance decline, and can try to image class promotional activities, to increase the brand image of the awareness of the season's promotional activities because of the more intense competition, usually to achieve the main goal of performance.
3, the integration of seasonal features
Festival, including national holidays and non-national holidays, national holidays, such as National Day, non-national holidays such as Valentine's Day, Mother's Day, Father's Day, etc., and other traditional Chinese custom season can not be ignored.
Store and consumer contact with the most intimate, between the company and the consumer is dependent on the marketing communication strategy to show each year the introduction of different themes of marketing strategies, consumers can build a better understanding of the brand image, so the annual marketing plan combined Marketing strategy, will make the brand image more intense, consumers increase the brand favorability, combined with marketing strategies can also make the use of resources more focused, with continued benefits. For example, a leisure clothing store annual marketing communication strategy theme for the "community life partner", organized by the community to promote the activities of the main target groups, showing the community's concern and common faith, so the "community leisure contest" promotional activities, To gather community feelings, and increase the community consumers on the shop's favorability.
2, consider the short season performance gap
Any brand will almost always have the characteristics of seasonal trends, there will be different rates of performance changes, so the annual business plan should have considered this feature, of course, promotional planning must take into account the impact of the season, off-season promotional activities in addition to delay Performance decline, and can try to image class promotional activities, to increase the brand image of the awareness of the season's promotional activities because of the more intense competition, usually to achieve the main goal of performance.
3, the integration of seasonal features
Festival, including national holidays and non-national holidays, national holidays, such as National Day, non-national holidays such as Valentine's Day, Mother's Day, Father's Day, etc., and other traditional Chinese custom season can not be ignored.
