Performance is the main source of profits to maintain the source of the store, but also on behalf of the brand in the market under the competitive market trend, the daily business that is to ensure the achievement of the results, so the month as a unit to week as a unit or day As a unit, should set up a warning point, if found to reach the warning point that is to promote the activities to compensate for the gap, in order to be able to effectively and accurately achieve the purpose of the week should be established "promotional question bank", in case of situation that can come in handy.
As for the establishment of the warning standard, it will be due to the characteristics of the format and store differences, may wish to use the past normal performance trends as a reference value; a shop in the afternoon at 6 o'clock cumulative performance is usually 60% of the performance of the day. And so on, to store characteristics, the establishment of the warning point of reference value, the performance of the achievement of a considerable help. Of course, the establishment of early warning points can not be static, must always take into account the various factors at every point in order to meet the benefits at that time.
First, the processing and sales strategy processing and sales law is some of the slow-moving goods according to the requirements of customers to transform or deep processing, and then put on the market. For example, some large purchases of goods, because customers can not accept the large number of packaged goods, and thus the formation of poor sales, then if you will be large packaged goods into small packages, it is possible to make the backlog of goods sold.
Second, the easy sales strategy The cause of this phenomenon is because every place may have different consumption habits or consumption levels, such as low-income areas to sell high-grade goods, more than the customer's spending power, so The possibility of poor sales is quite large. On the contrary, the results are similar.
Third, the high price sales strategy High price sales law for high-end goods business shops and provide stylish service entertainment industry. This method of sale is suitable for shops with old customers. In order to consolidate the old customers, for new customers, we must long-term to maintain their image of the service, not because of business is now easy to neglect customers, not because of a commodity in short supply to reduce the purchase level, in order to increase short-term benefits.
Fourth, the network sales strategy Network sales law in foreign countries to become a "triangular sales law." The practice is if a commodity has three store sales, then it requires three to be triangular layout. This will help both the formation of benign competition in the pattern of three stores, but also make consumers not to slip through the net, to maximize the market potential.
1, shop opened
The opening of the shop on behalf of the new access point and the extension of the service area for the store a major business, during the opening to attract customers, will affect the performance of future store operations, so usually during the opening shop with promotional activities to attract Crowded and stimulating buying desire. The operation of the store depends on the maintenance of the customer, so the customer information is very important, so during the promotion of the promotional activities have to worry about this, may wish to use the sales promotion to leave customer information, as the basis for future business district hard work.
2, anniversary
Since the opening of the shop, of course, also have anniversary, so the anniversary of the promotional activities to become the most frequently hype topic. Although the anniversary are all year round, if you can add a little more creativity, more with snacks, you can still get out of stereotyped mode, to create a fresh topic.
3, business district activities
Retail business with a regional, business district to master the most fundamental way, although the chain has a number of stores operating the size of the interests, still can not escape the basic action of the business district, so the business district activities will inevitably become the future of regional operations Focus.
Effective and effective strategy is the key to opening the money chest.
Effective and effective strategies can quickly generate revenue.