First, the processing and sales strategy processing and sales law is some of the slow-moving goods according to the requirements of customers to transform or deep processing, and then put on the market. For example, some large purchases of goods, because customers can not accept the large number of packaged goods, and thus the formation of poor sales, then if you will be large packaged goods into small packages, it is possible to make the backlog of goods sold.
Second, the easy sales strategy The cause of this phenomenon is because every place may have different consumption habits or consumption levels, such as low-income areas to sell high-grade goods, more than the customer's spending power, so The possibility of poor sales is quite large. On the contrary, the results are similar.
Third, the high price sales strategy High price sales law for high-end goods business shops and provide stylish service entertainment industry. This method of sale is suitable for shops with old customers. In order to consolidate the old customers, for new customers, we must long-term to maintain their image of the service, not because of business is now easy to neglect customers, not because of a commodity in short supply to reduce the purchase level, in order to increase short-term benefits.
Fourth, the network sales strategy Network sales law in foreign countries to become a "triangular sales law." The practice is if a commodity has three store sales, then it requires three to be triangular layout. This will help both the formation of benign competition in the pattern of three stores, but also make consumers not to slip through the net, to maximize the market potential.
First, the sponsorship of the sales strategy This method is the manufacturer "bleeding", sponsored by the store to hold influential culture, education, sports and other competitions, to expand the visibility of shops and goods to facilitate the store to sell goods.
Second, the service sales strategy The core of this approach is to nurture the consumer's consumer demand, through training courses, lectures, on-site consultation, technical counseling, etc. to allow customers to understand the use of goods to lift the consumer's worries, so that consumers buy commodity.
Third, the demonstration sales strategy Demonstration sales law is the factory or shop staff on-site demonstration of the use of a commodity or demo products can achieve the effect, in order to attract the attention of customers, to stimulate their desire to buy. For example, foreign manufacturers of glue production, advertising in the newspaper that a shopping mall door close to a value of 2,000 US dollars of gold coins, who can be removed to those who owned. The results of the second day of the crowd, people have tried but no one can do so. Manufacturers took the opportunity to promote this piece of gold is a paste with a glue. People see is believing, so have to buy.
Fourth, prizes and none other sales strategy in front of such methods have been very detailed, not repeat them here.
Five, roundabout sales strategy, which is a relatively subtle sales methods, does not seem to sell goods, but in fact still for the purpose of selling goods. Such as some shops selling children's intellectual toys, specifically set up a place for children to experience.
Six, with the sales strategy This method is the best-selling merchandise with slow-moving merchandise portfolio sales. But this method may cause customer disgust, use must be careful
Performance is the main source of profits to maintain the source of the store, but also on behalf of the brand in the market under the competitive market trend, the daily business that is to ensure the achievement of the results, so the month as a unit to week as a unit or day As a unit, should set up a warning point, if found to reach the warning point that is to promote the activities to compensate for the gap, in order to be able to effectively and accurately achieve the purpose of the week should be established "promotional question bank", in case of situation that can come in handy.
As for the establishment of the warning standard, it will be due to the characteristics of the format and store differences, may wish to use the past normal performance trends as a reference value; a shop in the afternoon at 6 o'clock cumulative performance is usually 60% of the performance of the day. And so on, to store characteristics, the establishment of the warning point of reference value, the performance of the achievement of a considerable help. Of course, the establishment of early warning points can not be static, must always take into account the various factors at every point in order to meet the benefits at that time.
Six marketing strategies
Product marketing is not only related to product quality, performance, to a large extent with the sales strategy also has an impact.