Now the clothing store to engage in more and more popular promotions, people already used to, so, in order to successfully do a good job promotion, the first is to find out their own way of selling shops.
First,with the gift of promotional strategies
With the goods is mainly refers to the customer to buy goods A is presented goods B. Gifts for the packaging, packaging, packaging, three outside. In general, the packaging is the gift into the product packaging inside, and packaging is the gift attached to the packaging surface, if it is packaged outside the store is usually delivered separately. With the goods is a price of disguised form of promotional techniques, mainly in order to avoid the direct price cuts arising from the side effects. In general, the promotional effect of this method is to be the relationship between gifts and merchandise and the uniqueness or value of gifts for the consideration of the focus.
Second,the members of the promotional strategy
Membership promotion strategy is mainly for customers who have a membership card, in their consumption when you enjoy a specific preferential conditions, the preferential conditions can also have different combinations. Only with the customer to establish long-term relationship, is the future of clothing store to win the key, and the establishment of customer information is the basic relationship. Membership offers are a way to build customer information with consumer interaction. At present, there are already a lot of clothing stores using membership cards, so this method can be widely used.
Third, the lucky draw promotion strategy
Clothing shop lottery promotion mostly in order to meet the pursuit of customer stimulation, victory heart strong psychological. This is also an effective way to focus on the customer's psychology. Such as Li Ning clothing brand on the use of such a promotional strategy, but also achieved very good results.
Fourth, the price concessions promotional strategy
Price concessions can directly reduce the price of goods to attract consumers to buy. Of course, often used methods are discounted and special. Discount is the original price on the basis of a discount to attract. Price concessions are promotions * for simple way, so easy to be introduced, if the use of the traditional rigid model, slightly with the mind, the effect will be better.
First,with the gift of promotional strategies
With the goods is mainly refers to the customer to buy goods A is presented goods B. Gifts for the packaging, packaging, packaging, three outside. In general, the packaging is the gift into the product packaging inside, and packaging is the gift attached to the packaging surface, if it is packaged outside the store is usually delivered separately. With the goods is a price of disguised form of promotional techniques, mainly in order to avoid the direct price cuts arising from the side effects. In general, the promotional effect of this method is to be the relationship between gifts and merchandise and the uniqueness or value of gifts for the consideration of the focus.
Second,the members of the promotional strategy
Membership promotion strategy is mainly for customers who have a membership card, in their consumption when you enjoy a specific preferential conditions, the preferential conditions can also have different combinations. Only with the customer to establish long-term relationship, is the future of clothing store to win the key, and the establishment of customer information is the basic relationship. Membership offers are a way to build customer information with consumer interaction. At present, there are already a lot of clothing stores using membership cards, so this method can be widely used.
Third, the lucky draw promotion strategy
Clothing shop lottery promotion mostly in order to meet the pursuit of customer stimulation, victory heart strong psychological. This is also an effective way to focus on the customer's psychology. Such as Li Ning clothing brand on the use of such a promotional strategy, but also achieved very good results.
Fourth, the price concessions promotional strategy
Price concessions can directly reduce the price of goods to attract consumers to buy. Of course, often used methods are discounted and special. Discount is the original price on the basis of a discount to attract. Price concessions are promotions * for simple way, so easy to be introduced, if the use of the traditional rigid model, slightly with the mind, the effect will be better.
Pre-sale services can not only make customers more satisfied, but also can achieve the purpose of promoting and shaping the corporate image.
1. Integrated consulting services
When customers enter the store, more or less there will be some problems to be solved. If the store can send a certain level of business staff to set up a comprehensive advisory services for the convenience of customers to buy will have a considerable role, the aforementioned Mattel Department Store can be said that this is the master.
2. Cooperative sales service
This means that some of the associated goods or supporting the use of goods in accordance with the needs of customers together, so that customers buy a time. For example, some shops for the characteristics of newlyweds, introduced a variety of models, a variety of price grades of furniture and electrical equipment combination type, to dispel the customer's hesitation, and promote their purchase determination.
3. Disassemble and sell zero service
China's current packaging work is relatively backward, many goods, especially the weight of the sale of goods did not meet the customer requirements of small packaging. Such as brown sugar, the store when the weight of each bag is 50 kg, which is clearly not suitable for the needs of family consumption, so the store to be demolition and retail work.
4. Mobile sales service
That is, selling goods outside the store. This is the main reason for this increase in sales is that it can reduce the customer's round-trip time, while the object is placed in front of customers is also easy to stimulate the potential needs of customers.
5. Out of stock purchasing services
Store to grasp the goods more than the customer information, which is the starting point for purchasing services. It is clear that the variety of shops is likely to be able to meet the needs of customers, in this case, you must have out of stock registration, valet purchase services; this service is generally charged.
6. Leasing services
Customers need to rent a commodity the main reason is the need for temporary use, rental wedding dress is a typical example. The service of renting goods to customers has been developing rapidly in recent years. Leasing business development will attract more customers, they hire a certain product will be associated with the purchase of other goods, which will bring considerable profits.
1. Integrated consulting services
When customers enter the store, more or less there will be some problems to be solved. If the store can send a certain level of business staff to set up a comprehensive advisory services for the convenience of customers to buy will have a considerable role, the aforementioned Mattel Department Store can be said that this is the master.
2. Cooperative sales service
This means that some of the associated goods or supporting the use of goods in accordance with the needs of customers together, so that customers buy a time. For example, some shops for the characteristics of newlyweds, introduced a variety of models, a variety of price grades of furniture and electrical equipment combination type, to dispel the customer's hesitation, and promote their purchase determination.
3. Disassemble and sell zero service
China's current packaging work is relatively backward, many goods, especially the weight of the sale of goods did not meet the customer requirements of small packaging. Such as brown sugar, the store when the weight of each bag is 50 kg, which is clearly not suitable for the needs of family consumption, so the store to be demolition and retail work.
4. Mobile sales service
That is, selling goods outside the store. This is the main reason for this increase in sales is that it can reduce the customer's round-trip time, while the object is placed in front of customers is also easy to stimulate the potential needs of customers.
5. Out of stock purchasing services
Store to grasp the goods more than the customer information, which is the starting point for purchasing services. It is clear that the variety of shops is likely to be able to meet the needs of customers, in this case, you must have out of stock registration, valet purchase services; this service is generally charged.
6. Leasing services
Customers need to rent a commodity the main reason is the need for temporary use, rental wedding dress is a typical example. The service of renting goods to customers has been developing rapidly in recent years. Leasing business development will attract more customers, they hire a certain product will be associated with the purchase of other goods, which will bring considerable profits.
