Now the clothing store to engage in more and more popular promotions, people already used to, so, in order to successfully do a good job promotion, the first is to find out their own way of selling shops.
First,with the gift of promotional strategies
With the goods is mainly refers to the customer to buy goods A is presented goods B. Gifts for the packaging, packaging, packaging, three outside. In general, the packaging is the gift into the product packaging inside, and packaging is the gift attached to the packaging surface, if it is packaged outside the store is usually delivered separately. With the goods is a price of disguised form of promotional techniques, mainly in order to avoid the direct price cuts arising from the side effects. In general, the promotional effect of this method is to be the relationship between gifts and merchandise and the uniqueness or value of gifts for the consideration of the focus.
Second,the members of the promotional strategy
Membership promotion strategy is mainly for customers who have a membership card, in their consumption when you enjoy a specific preferential conditions, the preferential conditions can also have different combinations. Only with the customer to establish long-term relationship, is the future of clothing store to win the key, and the establishment of customer information is the basic relationship. Membership offers are a way to build customer information with consumer interaction. At present, there are already a lot of clothing stores using membership cards, so this method can be widely used.
Third, the lucky draw promotion strategy
Clothing shop lottery promotion mostly in order to meet the pursuit of customer stimulation, victory heart strong psychological. This is also an effective way to focus on the customer's psychology. Such as Li Ning clothing brand on the use of such a promotional strategy, but also achieved very good results.
Fourth, the price concessions promotional strategy
Price concessions can directly reduce the price of goods to attract consumers to buy. Of course, often used methods are discounted and special. Discount is the original price on the basis of a discount to attract. Price concessions are promotions * for simple way, so easy to be introduced, if the use of the traditional rigid model, slightly with the mind, the effect will be better.
First, create the theme of mood
In the interior design according to the characteristics of goods to establish a theme, around it to form a set of interior decoration techniques, to create a mood, easy to give consumers a profound feeling and memory. For example, in the children's animal toy store, the designer to create the theme is the forest paradise, velvet animals crawling in the tree, lying, leaning, looked very lively and lovely. This interior space, although simple decoration, but the attraction of small customers is not weak.
Second, repeat the motif
Specializes in branded products of the store, often use the product logo for decoration, in the door, wall decoration, display devices, bags repeatedly appear to strengthen the customer's impression. Operating more varieties of shops can also be a motif for the motif in the decoration in the repeated application, deepen the memory of customers.
Third, flexible changes
Consumer trends continue to change, so the store should be able to adjust the layout at any time. Some foreign stores have to do some adjustments every week, to the customer with a new impression. For some of these flexible design is also a large number of appear. Such as a bookstore ceiling for the grid-type track, display rack is down from the track down the r-type wire frame, it can freely change the location, the owner is very convenient to adjust. The United States waker firm is designed a series of highly flexible large shopping malls. The steel frame made up of standard parts here is the protagonist of space, large advertisement, TV screen, commodity model, model and so on. As the steel frame has great flexibility, according to the different display for the adjustment, to provide consumers with a stimulating and constantly changing information.
1, to improve the quality of goods, hold the price. Not to reduce prices, improve quality, I said here to improve the quality, is based on the original price, improve the cost of imports into a little better goods, at the same time, this increase should be relative to the surrounding clothing store, that is, than the surrounding Clothing stores have higher quality. Only the quality improved, the price was to live; this is compared with the price reduction is to reduce their profits, but improve the quality is promising, the price is more and more water.
2, establish a brand. If you are operating a brand-name clothing, it highlights their own clothing store brand, making shopping bags, price tags, a unified brand image, is conducive to the accumulation of credit, increase competitiveness.
3, add some buffer. When the customer is accustomed to the price discount consumption, and sometimes may not you price discounts no matter how good your goods will feel you "bad speech" and refused to buy, this time, not only have a sincere attitude , Have to have a little buffer, such as small gifts, send a bottle of gift loaded small perfume, spend a ten dollars, the customer psychological balance. Oh, she used to send you a small perfume that is very good, come back next time, you justifiably sold to her.